What is social media growth?

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Social media growth is an umbrella term that encompasses many ways to grow on social media. The exact definition of social media growth depends on your organization's core goals and metrics . Here are some of the different types of social media growth a business might want to measure:

Social media follower growth: The number of followers acquired over a given period.
Engagement rate: The number of people who interacted with your content compared to the number of people who viewed it.
Social media traffic: The number of visits to your website that come from your posts or social profiles.
Social media conversion rate: The number of people who arrive at your website from a link posted on social media and follow it to make a purchase, sign up for your newsletter, or any other conversion you want to measure.
Social Media Sales: The amount of revenue generated from your social media sales activities.
10 Effective Social Media Growth Strategies
1. Be active on your target audience's favorite platforms
You can create as many accounts as you like: if you don't post on the platforms your audience is already actively using, you'll never connect with them. You need to position your brand where people can easily find you, rather than india mobile number data expecting people to search for you.

This strategy is based on two factors:

Your target audience
The most popular social media platforms among this user group
To grow on social media organically (and effectively), you need to know both.

If you haven't already, you should start by accurately identifying your target audience. To help you get started, we've put together a comprehensive blog post on target market research .

Once you know your target audience, you can take it a step further by creating audience personas .

Now that you know the audience you want to reach on social media, all that's left is to locate them. Our blog post on the demographics of the main social media networks is a good starting point for your research. It's also a good idea to conduct some tests to confirm your hypotheses.

Keep in mind that different segments of your audience may be active on different social media platforms. Or they may follow you on multiple platforms but expect a different relationship on each. Therefore, you need to optimize your content for each social network.

For example, look at the difference in approach the Washington Post takes when posting news on Twitter and TikTok:

Plans for a Northern Virginia sports arena that could move the Washington Capitals and Wizards out of DC have drawn questions from residents and officials from how it might affect the District's struggling downtown to how many
— The Washington Post (@washingtonpost) December 15, 2023

2. Create a consistent posting schedule
Humans tend to develop certain habits. When you post content on social media on a consistent schedule, your followers know what to expect and when your next post will appear in their social media feeds.

This consistency means that people who find your content through search or suggestion will be more likely to click "follow" so they don't miss any of your posts. This approach also encourages your fans to look for your latest posts if they don't appear in their feed.

Tout comme vous décidez de la plateforme où poster en fonction des préférences de votre public, vous devez laisser leur activité sur les réseaux sociaux vous indiquer quand poster.

En publiant au moment où votre public est le plus susceptible d’être sur la plateforme, vous augmentez vos chances d’obtenir un engagement précoce, lequel constitue un signal de premier plan pour la quasi-totalité des algorithmes des médias sociaux.

Hootsuite peut vous montrer à quels moments précis votre public est en ligne grâce à des cartes thermiques personnalisées pour chaque plateforme. De son côté, Hootsuite Analytics vous permet de trouver des heures de publication recommandées en fonction de vos objectifs de croissance spécifiques.

Heat map of Hootsuite's best posting days and times
Essayez Hootsuite gratuitement

3. Publiez des vidéos courtes
Les vidéos courtes – pensez aux Reels et aux vidéos TikToks – constituent un élément incontournable de votre croissance sur les médias sociaux. Le fait de créer ce type de contenu est le moyen le plus simple d’augmenter le nombre de followers d’un compte social media. Pourquoi cela ? Parce que c’est le contenu qui a le plus de chances d’atteindre les personnes qui ne vous suivent pas encore.

Concernant les Reels, Instagram précise que « la majorité de ce que vous voyez provient de comptes que vous ne suivez pas. » De la même manière, Facebook décrit les Reels comme « du contenu susceptible de vous intéresser de la part de créateurs que vous ne suivez peut-être pas ». Enfin, TikTok a été conçu de façon à présenter aux utilisateurs des contenus qu’ils trouveront intéressants, et pas seulement des contenus provenant de comptes qu’ils suivent déjà.

Votre contenu vidéo doit s’aligner sur votre stratégie sociale globale et sur votre voix de marque. Il doit néanmoins se différencier de celui que vous créez pour des posts traditionnels ou des Stories.