WPBeginner's Black Friday banner
This approach to banner design is all about balance. The goal is to capture attention without overwhelming visitors, creating a user interface that guides rather than pushes.
When designing these website banners , you will want to consider how they fit into the overall design of your WordPress site.
They should appear to be an integral part of the site layout, but should stand out enough to attract the user's attention. It is recommended to use colors that complement the site's palette and that are sufficiently contrasting.
The journey from cart to checkout is the most important part of the ecommerce user spain telemarketing data experience. In fact, in our article on cart abandonment statistics , we found that 7 out of 10 people abandon their carts before completing their purchase. This is a huge loss of potential revenue.
If your cart abandonment rate is high , you should take a look at your cart and checkout pages. There may be design elements that make them doubt their purchase or leave them frustrated.
For example, from a design perspective, perhaps there are too many fields that require information, or the total price on the cart page and the total price at checkout are very different. These issues can hurt user experience and conversion rates.
WPCode 's checkout page is a great example. Since it's a digital product, only the most relevant information is requested, such as email, first and last name, and phone number.
The payment section is also on the same page, reducing the number of steps the customer has to take to complete the purchase. The discount is applied automatically, without having to search and manually enter a coupon code.
WPCode's checkout page
On top of that, there are social proof elements like a testimonial block to help reassure customers who might be hesitant to convert.
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