What is a social media audit?
Posted: Thu Apr 17, 2025 8:18 am
A social media audit gathers and analyzes information about your accounts and platforms to clearly measure their performance.
Think of your social media audit like a report card: it identifies strengths, areas for improvement, and next steps.
What can a social media audit teach you?
After a comprehensive social media audit, you will have all the information you armenia phone number data need to optimize your social media marketing strategy.
You will identify in particular:
The platforms on which you are most effective
What your audience wants to see on each platform
Who makes up your audience (demographics and more)
What helps (or hurts) your audience growth
How each platform contributes to achieving your goals
What new ideas will boost your growth?
And what points to focus your attention on?
Free social media audit template + checklist.
You can absolutely create your own spreadsheet and list the information related to your social media audit.
But you can also download our free social media audit template and checklist to get started right away.
Hootsuite Social Media Audit Template and Checklist Overview
Bonus !!!
Download your social media audit template , it's free! An audit involves a lot of research, and it's important to have a document to record your findings.
Get your free template!
If you want to develop your own document, here is a short list of elements to include:
Account Information:
The platform and the link to your profile
The About / Bio section of the account
Hashtags that appear in your bio or that you use regularly
The URL of the page used in your bio
Contact information
The account owner
The account mission statement
The date of your last publication
Performance Information:
The total number of publications uploaded
The frequency of publication
The total number of interactions
Top five posts for each platform
Competition information:
Links to your competitors' social media profiles
Relevant indicators for a comparison
Information about your audience:
Demographics and personas
The total number of subscribers (and its evolution compared to your previous audit)
Goals :
Areas for improvement
The objectives you want to achieve during your next audit
Actions to implement to achieve your objectives and improve yourself
That's a lot to take in, but... don't get discouraged. We're going to walk you through the details of how to conduct an effective social media audit.
Think of your social media audit like a report card: it identifies strengths, areas for improvement, and next steps.
What can a social media audit teach you?
After a comprehensive social media audit, you will have all the information you armenia phone number data need to optimize your social media marketing strategy.
You will identify in particular:
The platforms on which you are most effective
What your audience wants to see on each platform
Who makes up your audience (demographics and more)
What helps (or hurts) your audience growth
How each platform contributes to achieving your goals
What new ideas will boost your growth?
And what points to focus your attention on?
Free social media audit template + checklist.
You can absolutely create your own spreadsheet and list the information related to your social media audit.
But you can also download our free social media audit template and checklist to get started right away.
Hootsuite Social Media Audit Template and Checklist Overview
Bonus !!!
Download your social media audit template , it's free! An audit involves a lot of research, and it's important to have a document to record your findings.
Get your free template!
If you want to develop your own document, here is a short list of elements to include:
Account Information:
The platform and the link to your profile
The About / Bio section of the account
Hashtags that appear in your bio or that you use regularly
The URL of the page used in your bio
Contact information
The account owner
The account mission statement
The date of your last publication
Performance Information:
The total number of publications uploaded
The frequency of publication
The total number of interactions
Top five posts for each platform
Competition information:
Links to your competitors' social media profiles
Relevant indicators for a comparison
Information about your audience:
Demographics and personas
The total number of subscribers (and its evolution compared to your previous audit)
Goals :
Areas for improvement
The objectives you want to achieve during your next audit
Actions to implement to achieve your objectives and improve yourself
That's a lot to take in, but... don't get discouraged. We're going to walk you through the details of how to conduct an effective social media audit.