Opt-in SMS subscribers with a keyword
Posted: Sun Apr 06, 2025 7:29 am
Such an approach towards generating SMS subscribers is a great example of how to leverage your social channels to generate opt-ins and retarget customers. When Facebook ads direct the user to a chatbot, it’s easier for the user to opt for it. Facebook usually has a number on file for most of its users and that makes it easier for fellow users by popping up their contact number as a quick reply.
SMS marketing with social media comes with another opt-in mechanism that uses keywords. This feature of keyword opt-in creates a chatbot that responds to that specific keyword and makes it interesting, as well as quick, for the user.
For example, your business can spread the message “Text INTERESTED to (YOUR PHONE NUMBER HERE) to join the premium member list for priority updates and access”. This particular attempt makes it easier for the user to opt-in phone number list without writing down their mobile number and by simply texting a single keyword. Check out how Starbucks did this using the phrase “WOOHOO.”
Starbucks ad and SMS example
Go for a keyword opt-in tool if you are looking forward to making a user’s journey more interesting. Since it’s so simple for users to opt-in, this feature provides two benefits at a time to both users as well as the business.
SMS marketing with social media comes with another opt-in mechanism that uses keywords. This feature of keyword opt-in creates a chatbot that responds to that specific keyword and makes it interesting, as well as quick, for the user.
For example, your business can spread the message “Text INTERESTED to (YOUR PHONE NUMBER HERE) to join the premium member list for priority updates and access”. This particular attempt makes it easier for the user to opt-in phone number list without writing down their mobile number and by simply texting a single keyword. Check out how Starbucks did this using the phrase “WOOHOO.”
Starbucks ad and SMS example
Go for a keyword opt-in tool if you are looking forward to making a user’s journey more interesting. Since it’s so simple for users to opt-in, this feature provides two benefits at a time to both users as well as the business.