Why you should rely on Google reviews
Posted: Sun Apr 06, 2025 6:57 am
As the market leader among internet search engines, Google is the first port of call for many people when looking for local businesses. They trust the judgment of others and rely on reviews and ratings. To attract potential customers, you need plenty of positive reviews and convincing recommendations. You can strategically leverage this influence.
Furthermore, online reviews are relevant for search engines . An increase in the number of stars increases traffic to your website and also increases the conversion rate. Google is interested in making companies whose products and services appeal to many customers easy to find for others as well. The Google algorithm therefore rewards your company with increased visibility.
Last but not least, good and bad reviews contain valuable information and car owner data offer great potential for optimizing products and services.
How to get positive Google reviews
The first requirement is a Google business profile (formerly Google My Business). This requires a Google account, which can be created here . You can then create a business profile here .
Of course, the quality of the service is of utmost importance. Dissatisfied customers are often motivated to leave a negative review. That's fine, but not ideal for your business.
Those who not only satisfy their customers but also delight them draw on a customer base that is highly willing to give positive reviews.
Ask for feedback
Customers often don't even consider the option to write a review or simply forget about it after the initial thought. In fact, asking customers directly for feedback is very effective.
The best time to do this is immediately after a successful interaction —especially if the customer has already provided a positive review. But regular customers can also be approached for a review.
Working with templates is certainly a good idea, but you should always ensure that your message is personal. A request that is brief, friendly, and authentic is appreciated. If your company practices a casual tone with customers, the request shouldn't be overly formal.
Furthermore, online reviews are relevant for search engines . An increase in the number of stars increases traffic to your website and also increases the conversion rate. Google is interested in making companies whose products and services appeal to many customers easy to find for others as well. The Google algorithm therefore rewards your company with increased visibility.
Last but not least, good and bad reviews contain valuable information and car owner data offer great potential for optimizing products and services.
How to get positive Google reviews
The first requirement is a Google business profile (formerly Google My Business). This requires a Google account, which can be created here . You can then create a business profile here .
Of course, the quality of the service is of utmost importance. Dissatisfied customers are often motivated to leave a negative review. That's fine, but not ideal for your business.
Those who not only satisfy their customers but also delight them draw on a customer base that is highly willing to give positive reviews.
Ask for feedback
Customers often don't even consider the option to write a review or simply forget about it after the initial thought. In fact, asking customers directly for feedback is very effective.
The best time to do this is immediately after a successful interaction —especially if the customer has already provided a positive review. But regular customers can also be approached for a review.
Working with templates is certainly a good idea, but you should always ensure that your message is personal. A request that is brief, friendly, and authentic is appreciated. If your company practices a casual tone with customers, the request shouldn't be overly formal.