How to set up a local Google Ads campaign

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The primary goal is to generate more store visits with Google Ads through local ads . Therefore, there are a few key things to consider when setting up a local Google Ads campaign. As with any other Google Ads campaign, you first need to choose a name and set a budget. You don't need to make any changes to the bidding strategy, as it's set to maximize conversions by default. The campaign is therefore geared to attract more local visitors and less visitors to your website. Of course, you can change the default conversion value at any time to make it more realistic for you.

You also have the option of creating a product feed. This proves very useful in practice because you can populate this feed with current data about your products. This way, you can constantly feed your current local Google Ads campaign with new data. You can also precisely specify the location where special offers are located, for example, if you operate in more than one city.

You can also upload relevant advertising materials to your Google Ads account. In paytm data addition to your logo, you can specify up to five ad titles, descriptions, and calls to action. Google uses AI to decide which advertising materials are best suited for each ad. Because complex algorithms are used for delivery, you generally get good results.



What is important in the local campaign?
As the name suggests, the respective region plays a very important role. But it's not the only factor determining success. Identifying suitable keywords is also crucial. If a user is searching for a plumber in a specific city, the location name isn't the only thing that matters, because it's about a plumber. Therefore, keywords like "dripping faucet," "leak detection," or similar terms that users typically search for when they need a plumber must also be included.

In addition, graphics of all kinds can be a proven advertising tool in Google Local Ads. These can be photos, animations, or perhaps even short videos. The videos don't necessarily have to advertise specific products. In most cases, image videos are used that showcase the company and its employees. Such short films help build trust. In online marketing, everything is usually very anonymous, so no one knows exactly who is behind the offers. However, if insights into the company are shown and perhaps even the employees are featured, the anonymity disappears.