Video Play Percentage

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Video views
Video views are the number of views of at least 30 seconds or the entire (if it lasts less than or equal to 30 seconds) video ad. If the user turns off the ad before 30 seconds, an impression will be added to the ad, but not a view - the view will be measured only after 30 seconds. Google Ads offers CPV (cost per view) campaign billing, where you pay only for views, i.e. more than 30 seconds of the ad / entire.

The playback percentage is a special column divided into four smaller ones, available only for campaigns containing video materials. The division occurs every 25% and indicates what percentage of users reached a given place in the ad btc users number database . The first column, 25%, tells you what percentage of users watched at least ¼ of the ad. The next column, 50%, tells you what percentage of users watched the ad halfway through. Similarly, the column, 75%, tells you how many users watched 75% of the ad. The last column, 100%, shows what percentage of users watched the ad in its entirety. If a user watched the entire ad, their viewing will affect the percentage result of each previous column - because if they watched 100%, they saw every quarter of the ad, which is why the highest result will always be in