Regulations and Compliance

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The energy industry is heavily regulated by legal regulations and environmental standards. Creating content that complies with regulations and is at the same time attractive to recipients requires special attention and care. Incorrect or non-compliant information can lead to serious legal and image consequences. The recipient may not notice the inaccuracies, but the competition will. Besides, you do not want someone to make bad decisions, e.g. about changing the tariff, because of your misleading publications.

4. Changing legal reality
Today, energy policy has a certain shape, which tomorrow may change radically engineer database due to the entry into force of a new act or regulation. Companies in the industry are rather up-to-date with such changes, but are their marketing departments...? Or rather: entities responsible for said marketing? If content marketing lies in the hands of the agency, you need to be sure that the specialists responsible for cooperation with you will be up to date with changes. I dare say that they follow the news from the world of energy of their own free will - expecting this would be downright utopian (it is impossible to have professional knowledge in an agency in every field represented by clients). Therefore, it is up to you to ensure that the agency is aware of the latest changes. The difficulty of conducting content marketing in the energy industry is therefore also that you have to be in close contact with specialists. Otherwise, the publications you sign will be outdated, out of date, false. You need to know which of the materials on the company blog or in company SMs require updating. Of course, the agency should easily identify the materials it created, but it does not have to know on its own that yesterday's amendment to the law concerns topics A, B, C discussed in articles X, Y and Z.