Developing a risk management strategy: We design an anti-trouble shield
Posted: Sat Apr 05, 2025 5:33 am
Time to get creative! For each risk you identify, you need to develop a strategy. You have several options:
Avoidance: Completely eliminating the risk (e.g., abandoning a controversial campaign)
Reduction: Decrease in likelihood or impact (e.g. additional testing before campaign launch)
Transfer: Transferring the risk to someone else (e.g. marketing event insurance)
Acceptance: Conscious decision to accept risk (because sometimes the game is worth the candle)
Remember that the bestMarketing strategyoften combines several approaches.
Implementation of risk control measures: From words to actions
Now we move from theory to practice. Implement procedures, train your team, bc database taiwan invest in tools. This could mean implementing a social media content approval system, creating a crisis plan, or regular data security audits. The key is for everyone on the team to know what role they play in defending against risk.
Avoidance: Completely eliminating the risk (e.g., abandoning a controversial campaign)
Reduction: Decrease in likelihood or impact (e.g. additional testing before campaign launch)
Transfer: Transferring the risk to someone else (e.g. marketing event insurance)
Acceptance: Conscious decision to accept risk (because sometimes the game is worth the candle)
Remember that the bestMarketing strategyoften combines several approaches.
Implementation of risk control measures: From words to actions
Now we move from theory to practice. Implement procedures, train your team, bc database taiwan invest in tools. This could mean implementing a social media content approval system, creating a crisis plan, or regular data security audits. The key is for everyone on the team to know what role they play in defending against risk.