Archetype – examples of brand voice features determined by the archetype
Posted: Sat Apr 05, 2025 5:29 am
Okay, let's say you intuitively know that you're a Companion or a Wizard. You know the theory, i.e. what your goals are and what your values are. But how do you present this to the world, and especially to your target group? Certainly not through an official statement on a website.
You need to know what language features determine your archetype. doctor database Below is a synthetic cheat sheet.
The Rebel communicates boldly and with self-confidence.
The Ruler speaks decisively, even domineeringly. His language is matter-of-fact, yet lofty.
Sublimity and matter-of-factness in one is a set typical also for the language of the Sage. Except that these features are balanced by matter-of-factness and expertise.
With confidence, very creative and inspiring says the Wizard.
The Hero is also characterized by an inspiring tone. His statements are leading, bold, and direct.
The Jester communicates expressively, with humor and/or irony, and with ease.
You need to know what language features determine your archetype. doctor database Below is a synthetic cheat sheet.
The Rebel communicates boldly and with self-confidence.
The Ruler speaks decisively, even domineeringly. His language is matter-of-fact, yet lofty.
Sublimity and matter-of-factness in one is a set typical also for the language of the Sage. Except that these features are balanced by matter-of-factness and expertise.
With confidence, very creative and inspiring says the Wizard.
The Hero is also characterized by an inspiring tone. His statements are leading, bold, and direct.
The Jester communicates expressively, with humor and/or irony, and with ease.