Logo and logotype features

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Every good logo, regardless of its type, should be perfectly composed – thoughtful, consistent and full of character. Make a good first impression. Here are some of the features that define an effective logo and logotype:

1. Simplicity – Less is more. The best logos are those that convey their message in the simplest way possible, without unnecessary frills.

2. Universality – the logo must be like a chameleon, adapting to various bc database mexico media and formats, from a business card to a billboard.

3. Timeless – It should stand the test of time and won’t require updating every few years.

4. Originality - it should be as unique as the brand it represents.

In every industry, you can see certain motifs that appear in logos almost too often: hands grabbing, a globe, “little people” — these are just a few of the overly popular symbols. Logo design is a process that requires time and commitment, not waiting for a brilliant idea to fall from the sky in the blink of an eye. Often, the first idea won’t be the best, so it’s worth giving yourself time to experiment and improve to find the right graphic. It’s worth drawing inspiration from the history of the company and the topics it deals with. Create mind maps, play around with sketches, and try to give them a unique form that expresses the ideas of your company. While searching, don’t be afraid to search through content aggregation sites like Pinterest or archives of old magazines. See what is already commonly used to avoid duplicating the same, worn-out motifs.