The 10 Mistakes to Avoid in Email Marketing

[armdrejoan]

Email Marketing Strategy chinese overseas asia database


This is DEMetrio : he works with email marketing. Sometimes he gives good advice, sometimes he is a bit of a mess.

DEMetrio has an idea, creates his business and decides to carry out a structured and complex marketing plan, which also includes email marketing campaigns.

But a question arises: how to make an effective DEM?

Email marketing is an important arrow in the bow of companies, but it must be carefully studied, implemented and monitored.

There are a number of common mistakes that can derail your campaigns from your intended marketing goals.


DB to Data points out the 10 mistakes to avoid when carrying out email marketing campaigns .



1 – Don't focus on the Subject of the email
2 – Targeting the same content or creativity to different targets
3 – Replicate the same shipment in less than 7 days
4 – Target multiple messages to the same target on the same day
5 – Evaluate only the click as an evaluation metric for a DEM campaign
6 – Creating a landing page that is not consistent with the DEM message
7 – Making the conversion path difficult
8 – Don't test sending your DEM campaign
9 – Mishandling unsubscriptions
10 – Select email lists to purchase based on the lowest cost (CPM)
Each week we'll examine each mistake, delving into the most common (bad) habits in email marketing.

We will give you some good advice to help you (and DEMetrio!) not to make mistakes and get great results for your DEM and Newsletter campaigns.