Some of the main strategies include:
Posted: Sat Apr 05, 2025 5:13 am
How to avoid sales cannibalization?
Price and promotion differentiation: Offer exclusive promotions in your online store that aren't available in the marketplace.
Retargeting strategies: Use remarketing strategies to capture customers who found you in the marketplace and direct them to your e-commerce site.
Added value to your online store: Offer additional benefits, such as free shipping or product customization, that customers wouldn't get in the marketplace.
The role of internal communication in digital transformation
For a digital transformation to be successful, internal communication plays a fundamental role. Leaders must be transparent about the change process and the reasons behind strategic decisions. In the case of XL Extra Large, Consoli emphasized the importance of “communicating the improvements that digitalization will bring and listening to employees' concerns.”
An effective internal communications strategy can reduce resistance to change and foster a culture of innovation. Employees must feel valued and be an active part of the transformation process.
If you want to implement effective internal communication with your team, you should consider the following aspects:
Transparency: Share with your employees the reasons behind the change and how it will positively impact their work.
Continuous training: offers training programs tailored to the new digital tools that employees will use.
Constant feedback: Listen to your employees and adjust your implementation strategy based on their needs and suggestions.
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Examples of success in digital transformation
Success in digital transformation doesn't happen overnight, but with dentist data a well-executed strategy, the results can be astonishing. Companies like XL Extra Large have proven that it's possible to transform a completely analog department into a digital one while simultaneously expanding their business to new platforms.
Consoli explained how a focus on people was key to XL's success: "In the end, it's not just about implementing technology, but about how that technology improves the lives of our employees and customers." This "people-first" mentality is crucial to any digital transformation process.
Price and promotion differentiation: Offer exclusive promotions in your online store that aren't available in the marketplace.
Retargeting strategies: Use remarketing strategies to capture customers who found you in the marketplace and direct them to your e-commerce site.
Added value to your online store: Offer additional benefits, such as free shipping or product customization, that customers wouldn't get in the marketplace.
The role of internal communication in digital transformation
For a digital transformation to be successful, internal communication plays a fundamental role. Leaders must be transparent about the change process and the reasons behind strategic decisions. In the case of XL Extra Large, Consoli emphasized the importance of “communicating the improvements that digitalization will bring and listening to employees' concerns.”
An effective internal communications strategy can reduce resistance to change and foster a culture of innovation. Employees must feel valued and be an active part of the transformation process.
If you want to implement effective internal communication with your team, you should consider the following aspects:
Transparency: Share with your employees the reasons behind the change and how it will positively impact their work.
Continuous training: offers training programs tailored to the new digital tools that employees will use.
Constant feedback: Listen to your employees and adjust your implementation strategy based on their needs and suggestions.
Do you like what you're reading? Subscribe to the blog!
Email *
your email
I have read and accept the Privacy and Cookies Policy .
Examples of success in digital transformation
Success in digital transformation doesn't happen overnight, but with dentist data a well-executed strategy, the results can be astonishing. Companies like XL Extra Large have proven that it's possible to transform a completely analog department into a digital one while simultaneously expanding their business to new platforms.
Consoli explained how a focus on people was key to XL's success: "In the end, it's not just about implementing technology, but about how that technology improves the lives of our employees and customers." This "people-first" mentality is crucial to any digital transformation process.