Email Marketing Epic Fail
Posted: Sat Apr 05, 2025 5:06 am
Email Marketing has become a fundamental tool for crypto currency database business strategies. At the same time, however, a variety of ways in which a message can go astray have proliferated.
For example, numerous campaigns have started with an embarrassing spelling or grammatical error.
But there are also companies that make even more egregious mistakes, sending a DEM campaign to the wrong email lists.
One company – The New York Times – accidentally sent a discount offer to eight million of its subscribers, instead of the 300 existing subscribers who had decided not to renew their subscriptions.
The result? Enraged loyal customers demanding the same treatment reserved for old subscribers.
In many cases of disastrous promotional emails, companies rush and skip the crucial step: reviewing the email before sending, and with it the list of recipients.
In fact, many companies do not realize that email marketing campaigns can be tested like any other marketing action.
Through analytics, a DEM campaign can be analyzed and made strategic, using the results of the last campaign to improve the next one.
Emails can also be created and scheduled to send at a later date, allowing multiple team members to provide approvals before running the campaign.
For example, numerous campaigns have started with an embarrassing spelling or grammatical error.
But there are also companies that make even more egregious mistakes, sending a DEM campaign to the wrong email lists.
One company – The New York Times – accidentally sent a discount offer to eight million of its subscribers, instead of the 300 existing subscribers who had decided not to renew their subscriptions.
The result? Enraged loyal customers demanding the same treatment reserved for old subscribers.
In many cases of disastrous promotional emails, companies rush and skip the crucial step: reviewing the email before sending, and with it the list of recipients.
In fact, many companies do not realize that email marketing campaigns can be tested like any other marketing action.
Through analytics, a DEM campaign can be analyzed and made strategic, using the results of the last campaign to improve the next one.
Emails can also be created and scheduled to send at a later date, allowing multiple team members to provide approvals before running the campaign.