A Brief History – Where Did BigQuery Come From?
Posted: Sat Apr 05, 2025 4:38 am
This year, Google ended support for the well-known and beloved Universal Analytics in the marketing world, replacing it with a new version – Google Analytics 4. The new version of the analytical tool from Google is to meet bc database hong kong the challenges of today's marketing world. In the era of privacy, the multitude of devices on which we interact with websites or applications, GA4, with the help of artificial intelligence, is to be a tool that provides answers to our questions.
On paper, GA4 is a really cool tool. If the biggest challenge was learning the new interface, that would be great. However, in practice, the new version of Analytics has a lot of bugs that affect the quality of the data displayed, which we are not able to fix from the tool itself.
That's why one of my favorite features in the new version of Google Analytics is the free ability to connect the service to BigQuery. Previously reserved for the paid Google Analytics 360 plan.
When you connect these two tools together, you have unlimited possibilities for analyzing data.
And now the HIT:
The best part is that Google lets you experiment with BigQuery without spending a dime! You'll only be charged once you exceed the really big limits: 1TB of processed data and 10GB of storage. You'll have to really try to get to those numbers. And even if you do, each additional GB will cost you a few pennies.
On paper, GA4 is a really cool tool. If the biggest challenge was learning the new interface, that would be great. However, in practice, the new version of Analytics has a lot of bugs that affect the quality of the data displayed, which we are not able to fix from the tool itself.
That's why one of my favorite features in the new version of Google Analytics is the free ability to connect the service to BigQuery. Previously reserved for the paid Google Analytics 360 plan.
When you connect these two tools together, you have unlimited possibilities for analyzing data.
And now the HIT:
The best part is that Google lets you experiment with BigQuery without spending a dime! You'll only be charged once you exceed the really big limits: 1TB of processed data and 10GB of storage. You'll have to really try to get to those numbers. And even if you do, each additional GB will cost you a few pennies.