What can you get penalized by Google for?
Posted: Sat Apr 05, 2025 4:05 am
Decline in organic traffic. A clear sign that it's time for an SEO audit of your website
One of the most obvious signs that it's time for SEO auditwebsite, there is a noticeable drop in organic traffic visible in Google Search Console, GA4 or other tools used for Online analytics. This situation can occur for a variety of reasons and should always be treated as a serious warning sign.
A sudden drop in traffic is often associated with Google algorithm updates, which can dramatically change the way the search engine rates pages. Google regularly makes hundreds of minor and major stockholder database changes to its algorithms, and the biggest updates can completely reshape the results and visibility of pages in search results in many industries. A drastic drop in traffic can also be associated with penalties from Google for using certain practices.
Artificial link profiles – mass buying of low-quality links, participation in link exchange networks.
Keyword stuffing – excessive and unnatural accumulation of keywords in the content.
Hidden content – text invisible to users but visible to search engine robots (e.g. white text on a white background).
Cloaking – showing different content to users and Google robots.
Automatically generated content – publishing content mass-created by bots with no value to the user.
Duplicate content – duplicating the same content on multiple subpages without canonicals.
One of the most obvious signs that it's time for SEO auditwebsite, there is a noticeable drop in organic traffic visible in Google Search Console, GA4 or other tools used for Online analytics. This situation can occur for a variety of reasons and should always be treated as a serious warning sign.
A sudden drop in traffic is often associated with Google algorithm updates, which can dramatically change the way the search engine rates pages. Google regularly makes hundreds of minor and major stockholder database changes to its algorithms, and the biggest updates can completely reshape the results and visibility of pages in search results in many industries. A drastic drop in traffic can also be associated with penalties from Google for using certain practices.
Artificial link profiles – mass buying of low-quality links, participation in link exchange networks.
Keyword stuffing – excessive and unnatural accumulation of keywords in the content.
Hidden content – text invisible to users but visible to search engine robots (e.g. white text on a white background).
Cloaking – showing different content to users and Google robots.
Automatically generated content – publishing content mass-created by bots with no value to the user.
Duplicate content – duplicating the same content on multiple subpages without canonicals.