Email Marketing is a channel 2025
Posted: Sat Apr 05, 2025 3:44 am
Since “receiving too many emails” and “receiving meaningless emails” are among the most frequent reasons for unsubscribing, as Email Marketers we must constantly weigh and find a compromise between the potential opportunity and the annoyance that an email can generate. The myth of the open rate as an indicator of success is very pervasive, but it must be remodeled by considering it as a second metric: better in fact to focus on “deep” metrics that take into account the complete conversion gambling data philippine flow and the historical targeting of the reader.
Email Marketing is a channel that offers many opportunities on this topic; personalization and dynamic content allow us to build an automated and highly customized communication system over time. Similarly, segmentation allows us to send specific messages only to the people we consider most suitable for receiving them.
A database segmented according to demographic criteria is the first step towards profiling. DB to Data offers complete company records profiled according to sectors, macro and micro categories as well as location criteria and other company parameters.
In a second process, throughout the reader's life cycle, the subject also becomes a form of targeting as it is the determining element through which the user decides whether the message will be of interest to them. This approach increases knowledge of the target by allowing the identification of interested users and users to be involved in another way: studying these values allows the delivery of more relevant emails, decreasing "opening remorse" that could lead to unsubscriptions.
Error-Proof Email Marketing
Email Marketing Resources
Email Marketing is a simple thing; however, your experience as an Email Marketer will have already taught you the amount of small, careless mistakes that can compromise your campaign.
At some point in your sending career, at least one mistake is inevitable, from incorrect spelling to a broken link to incorrect send segments: there are many reasons for the so-called “oops emails” that lead marketers today to whisper meditative mantras before hitting the fateful SEND button.
Let's see the main mistakes and the methods to get out of the impasse.
Email Marketing is a channel that offers many opportunities on this topic; personalization and dynamic content allow us to build an automated and highly customized communication system over time. Similarly, segmentation allows us to send specific messages only to the people we consider most suitable for receiving them.
A database segmented according to demographic criteria is the first step towards profiling. DB to Data offers complete company records profiled according to sectors, macro and micro categories as well as location criteria and other company parameters.
In a second process, throughout the reader's life cycle, the subject also becomes a form of targeting as it is the determining element through which the user decides whether the message will be of interest to them. This approach increases knowledge of the target by allowing the identification of interested users and users to be involved in another way: studying these values allows the delivery of more relevant emails, decreasing "opening remorse" that could lead to unsubscriptions.
Error-Proof Email Marketing
Email Marketing Resources
Email Marketing is a simple thing; however, your experience as an Email Marketer will have already taught you the amount of small, careless mistakes that can compromise your campaign.
At some point in your sending career, at least one mistake is inevitable, from incorrect spelling to a broken link to incorrect send segments: there are many reasons for the so-called “oops emails” that lead marketers today to whisper meditative mantras before hitting the fateful SEND button.
Let's see the main mistakes and the methods to get out of the impasse.