Development of PEST Analysis: from PEST to PESTEL, STEEP and STEEPLE
Posted: Sat Apr 05, 2025 3:21 am
The “freeze frame” effect: PEST analysis shows the situation at a given moment. However, business is constantly changing, so this static analysis can quickly become outdated.
Subjective view: Interpretation of PEST analysis data may vary from person to person. Be careful not to let your personal beliefs influence the analysis too much!
Simplifying a Complex Reality: PEST analysis attempts to distill the complex world of business into four categories. This can lead to important nuances being missed.
Focus on the external world: PEST analysis focuses on external factors. Remember to consider your company's internal capabilities and constraints!
Limited forecasting capabilities: PEST analysis can give you clues about 99 acres database the future, but it is not a tool for accurate prediction.
So what, do you still want to use PEST analysis? Of course! But do it with an open mind and awareness of its limitations. In business, it's not just the tool itself that counts, but how it's used!
CONTACT US!
PEST analysis is a basic all-inclusive model for business, but sometimes you need something more. It's like a vacation - sometimes we want a more luxurious package, right? That's why we have a few "upgrades" for you:
PESTEL – PEST on steroids! We add two key elements: • E for Ecology – because green business is not just a trend, but a necessity. • L for Legislation – because the law can be both an ally and an obstacle.
STEEP – for those who like to look at the bigger picture. Five pillars of analysis, with an emphasis on social and environmental aspects. Because remember – business does not exist in a vacuum!
STEEPLE – The Rolls-Royce of analytics! We add ethics to equation, because in today's world, responsible business is not only PR, but also the key to long-term success.
Subjective view: Interpretation of PEST analysis data may vary from person to person. Be careful not to let your personal beliefs influence the analysis too much!
Simplifying a Complex Reality: PEST analysis attempts to distill the complex world of business into four categories. This can lead to important nuances being missed.
Focus on the external world: PEST analysis focuses on external factors. Remember to consider your company's internal capabilities and constraints!
Limited forecasting capabilities: PEST analysis can give you clues about 99 acres database the future, but it is not a tool for accurate prediction.
So what, do you still want to use PEST analysis? Of course! But do it with an open mind and awareness of its limitations. In business, it's not just the tool itself that counts, but how it's used!
CONTACT US!
PEST analysis is a basic all-inclusive model for business, but sometimes you need something more. It's like a vacation - sometimes we want a more luxurious package, right? That's why we have a few "upgrades" for you:
PESTEL – PEST on steroids! We add two key elements: • E for Ecology – because green business is not just a trend, but a necessity. • L for Legislation – because the law can be both an ally and an obstacle.
STEEP – for those who like to look at the bigger picture. Five pillars of analysis, with an emphasis on social and environmental aspects. Because remember – business does not exist in a vacuum!
STEEPLE – The Rolls-Royce of analytics! We add ethics to equation, because in today's world, responsible business is not only PR, but also the key to long-term success.