The Latecomers: “So tomorrow is Christmas?”

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The Attentions: “Is it advantageous? Then it’s fine.”
The attentive are those who go in search of discounts, promotions and advantageous purchases even in the middle of the holiday season.

75 % of consumers during the holidays are inclined towards this style of purchase, in fact there are those who wait for the arrival of the holidays to take advantage of the offers proposed by brands for the occasion.

Yet the careful ones do not disdain to get ahead when it is worth it, in fact they often find themselves taking advantage of the Black Friday promotions to cross some items off the list of Christmas gifts to buy.

For them, we recommend that you take advantage of all the potential of the Coupon tool : thanks to this tool, you can generate digital discount coupons to share with your customers. This is a convenient solution for both consumers and sales staff, in fact these coupons can be passed at the cash register in a practical way or managed through the dedicated dashboard.

You can choose to offer a Christmas discount coupon in exchange for the registration of new users on the app or site or connect the coupon to a previous purchase, in order to collect data, create lead generation and increase sell-out.

It goes without saying that the pressure of the holiday season ultimately student data gets the better of even the latecomers, who hope until the very last moment to be able to avoid buying gifts.

In 2023, 43% of consumers bought Christmas gifts directly in December, taking advantage of last minute offers . Usually these are “practical” and quick consumers, who love instant shopping : look, choose, buy.

Rush & Win is a particularly engaging Leevia tool that can be useful for them. With this tool, for example, you can promote initiatives such as: “Sign up by filling out the form, the first ones will get free concert tickets!”

Formats like this leverage the sense of competition and the desire to be first, whether it's a discount, concert tickets or a limited edition product, and capture the interest of this type of consumer.

The Devotees: “Out of a million, I always choose you.”
Devotees are divided into two subcategories : those who always opt for the same brand when they have to buy something for themselves or for friends and relatives, and those who instead fall in love with a brand, for example, during Christmas shopping, and decide to continue purchasing the products of the brand in question even after the holidays.