Warm-up: The Ritual to Gain the Trust of Mail Servers

[armdrejoan]

If you are about to launch your first Cold Email Marketing campaign, there is one fundamental aspect that you cannot ignore: respecting the “warm up” times. Mail chinese overseas america database servers use complex algorithms to evaluate the reliability of each sender. One of the key factors they take into account is the volume of emails sent. If you send a large number of emails suddenly, the servers could interpret it as suspicious behavior, associating you with known spammers. This is why blocking becomes a fundamental strategic weapon for the success of your campaign, especially if it is the first mass sent from your domain or IP. By sending emails in small groups, you distribute your sending volume over time, allowing mail servers to gradually familiarize themselves with your IP address or domain. This process, known as “warm up”, helps servers recognize your legitimacy and classify you as a reliable sender. With blocking, you can plan a gradual warm up, gradually increasing the volume of emails sent over time. This strategic approach allows you to avoid overloading servers and arousing suspicion in anti-spam algorithms, ensuring that your emails reach the recipients' inboxes.

Effective Send Splitting Techniques
There are several techniques to divide your Cold Email Marketing campaign into blocks:

Segment Size: Finding the Perfect Balance
The ideal segment size for your Cold Email Marketing campaign depends on several factors, including the size of your contact list, your industry, and your specific campaign goals. However, a good starting point is typically between 1,000 and 2,000 emails per segment. Segments that are too small may not provide enough insights for effective analysis, while segments that are too large may dilute the effect of your campaign and make it harder to identify the best-performing segments.