CAMFED, an organization focused on girls' education, presents a landing page that encapsulates the joy and impact of supporting girls in school. This page effectively communicates the transformative power of education for girls and the broader societal benefits, leveraging emotional storytelling and clear messaging to engage visitors.
What they did right:
The headline implies that supporting the foundation will make us feel better.
Push notifications with information chinese malaysia data about the donation you just made are fantastic social proof and incentives.
Compelling stories from beneficiaries, like Faiza from Ghana, personalize the cause and make the impact tangible.
The inclusion of statistics lends credibility and demonstrates the scope of the work.
The CTA button in push notifications is barely noticeable and disappears quickly.
If the navigation menu were smaller, a form with a donation button could fit in the main section.
Donation landing page example: CAMFED
6. Save the Children
Save the Children Fund is dedicated to ensuring the survival, protection, and educational development of children around the world, especially in areas affected by conflict, disasters, and poverty. Its landing page focuses on global child well-being, highlighting crises in regions such as Gaza, the West Bank, and Afghanistan.
What they did right:
The content effectively uses emotional appeal, focusing on children in crisis situations.
Making photo attribution easy increases credibility and empathy.
The donation form visible right in the main section establishes a clear objective for this page.
Offering multiple donation options caters to different donor preferences.
What could be improved:
Although the page mentions crises, including more individual stories could create a stronger emotional connection.
Providing more information about the long-term impact of donations could help justify sustained support.
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