Building a SaaS Founder's Personal Brand Using Social Media
Posted: Mon Dec 09, 2024 10:45 am
This quote from the famous Irish poet Oscar Wilde clearly points out the importance of your personal brand.
Building a personal brand is just as important for SaaS entrepreneurs and founders, if not more so, than building the brand of their SaaS business . For new entrepreneurs, this is especially important because potential customers and prospects will compare a founder's personal brand to their startup or brand.
Many successful belize phone numbers founders of companies and businesses are active on social media platforms and are brands in their own right. Let us give some examples.
Neil Patel, considered an online marketing expert, has built his personal brand using the power of social media. It has also helped his business immensely.
Neil Patel has over 1 million followers on Facebook, 434.3k followers on LinkedIn, 424.6k followers on Twitter and 307 followers on Instagram. This makes him a thought leader and brings his company 10 million visitors a month from 180 countries.
Rand Fishkin is a world-renowned SEO expert who runs the popular SEO agency and blog, Moz. When he launched his software company SparkToro, his Twitter presence and personal brand helped the company gain instant popularity.
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Benefits of Building a Personal Brand Using Social Media
So, aside from making you famous, what are the benefits of building a personal brand using social media, you may ask?
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Early-stage startups need credibility to grow, and a founder’s personal brand can be a catalyst for success in a venture, but it’s also used for a variety of other purposes. Some of these include:
Social media demonstrates your thought leadership.
In addition to having your own website, as Poptin Co-Founder Gal Dubinski does, social media can also help elevate your status as a thought leader and trusted expert. By sharing industry tidbits, related articles, insights and news, you'll continue to engage your industry networks.
2. Build valuable connections through social media
By choosing the right social media platform, you can build valuable connections with friends, colleagues, current and potential customers, and other important groups.
Social media helps increase your company's visibility.
The attention you personally receive on social media also has an impact on your SaaS business and product/service.
You can help others through social media.
When you are considered a trusted source, you can help others who are searching for information or have questions. It also helps you retain future customers.
Building a personal brand is just as important for SaaS entrepreneurs and founders, if not more so, than building the brand of their SaaS business . For new entrepreneurs, this is especially important because potential customers and prospects will compare a founder's personal brand to their startup or brand.
Many successful belize phone numbers founders of companies and businesses are active on social media platforms and are brands in their own right. Let us give some examples.
Neil Patel, considered an online marketing expert, has built his personal brand using the power of social media. It has also helped his business immensely.
Neil Patel has over 1 million followers on Facebook, 434.3k followers on LinkedIn, 424.6k followers on Twitter and 307 followers on Instagram. This makes him a thought leader and brings his company 10 million visitors a month from 180 countries.
Rand Fishkin is a world-renowned SEO expert who runs the popular SEO agency and blog, Moz. When he launched his software company SparkToro, his Twitter presence and personal brand helped the company gain instant popularity.
source
Benefits of Building a Personal Brand Using Social Media
So, aside from making you famous, what are the benefits of building a personal brand using social media, you may ask?
source
Early-stage startups need credibility to grow, and a founder’s personal brand can be a catalyst for success in a venture, but it’s also used for a variety of other purposes. Some of these include:
Social media demonstrates your thought leadership.
In addition to having your own website, as Poptin Co-Founder Gal Dubinski does, social media can also help elevate your status as a thought leader and trusted expert. By sharing industry tidbits, related articles, insights and news, you'll continue to engage your industry networks.
2. Build valuable connections through social media
By choosing the right social media platform, you can build valuable connections with friends, colleagues, current and potential customers, and other important groups.
Social media helps increase your company's visibility.
The attention you personally receive on social media also has an impact on your SaaS business and product/service.
You can help others through social media.
When you are considered a trusted source, you can help others who are searching for information or have questions. It also helps you retain future customers.