What tools to use to measure Brand Awareness
Posted: Mon Dec 09, 2024 10:28 am
Now that we have covered all the most important metrics, let's move on to which tools to use to measure each of the KPIs .
· Let's start with direct traffic
To measure it, you can use Google Analytics (from Acquisition > All Traffic > Source/Medium > Direct/none).
Be careful though, because the data can be dirty . You can do two things to clean up direct traffic as much as possible : make sure you block internal IPs and tag all URLs (even social campaigns, online documents, etc.). To do this, use the Google Analytics URL Builder extension.
· It's the turn of search volumes
To measure them, use Google Search Console : it allows you to find out which keywords users use to find your brand, how many times those words have been searched for and how often the name of your brand is searched for. It is an extremely useful tool even if you want to try your hand at SEO oriented writing!
· Measure social engagement
It's actually simple because social media (if you use a business account) list of telegram users in canada will serve it to you on a silver platter. If you use multiple social media and, understandably, you don't want to analyze each individual channel, there are tools that allow you to have an overall view for more advanced social media monitoring . The most common of these is Hootsuite, which also allows you to schedule content for the following days.
Mentions are also quite simple to monitor. You just need to activate alerts on Google, using Google Alerts , with the name of your company, your brand, your products or services and prominent personalities. This free tool will allow you to receive an email notification every time an article with that term appears. Social mentions, on the other hand, you can always monitor them with social media monitoring tools.
· Finally the Share of Voice
Share of Voice is perhaps the most complex to measure, if you don't have the budget to use a paid tool. To measure it manually, you have to divide the metric that represents your brand by the total market . Then just multiply by 100 and you get the percentage of market share for that metric. The difficulty varies based on the metric you choose to use: if it is a hashtag it will be easier than the total search volume on Google for your keywords.
· Let's start with direct traffic
To measure it, you can use Google Analytics (from Acquisition > All Traffic > Source/Medium > Direct/none).
Be careful though, because the data can be dirty . You can do two things to clean up direct traffic as much as possible : make sure you block internal IPs and tag all URLs (even social campaigns, online documents, etc.). To do this, use the Google Analytics URL Builder extension.
· It's the turn of search volumes
To measure them, use Google Search Console : it allows you to find out which keywords users use to find your brand, how many times those words have been searched for and how often the name of your brand is searched for. It is an extremely useful tool even if you want to try your hand at SEO oriented writing!
· Measure social engagement
It's actually simple because social media (if you use a business account) list of telegram users in canada will serve it to you on a silver platter. If you use multiple social media and, understandably, you don't want to analyze each individual channel, there are tools that allow you to have an overall view for more advanced social media monitoring . The most common of these is Hootsuite, which also allows you to schedule content for the following days.
Mentions are also quite simple to monitor. You just need to activate alerts on Google, using Google Alerts , with the name of your company, your brand, your products or services and prominent personalities. This free tool will allow you to receive an email notification every time an article with that term appears. Social mentions, on the other hand, you can always monitor them with social media monitoring tools.
· Finally the Share of Voice
Share of Voice is perhaps the most complex to measure, if you don't have the budget to use a paid tool. To measure it manually, you have to divide the metric that represents your brand by the total market . Then just multiply by 100 and you get the percentage of market share for that metric. The difficulty varies based on the metric you choose to use: if it is a hashtag it will be easier than the total search volume on Google for your keywords.