How to Grow Your Business with Web Analytics?
Posted: Mon Dec 09, 2024 8:59 am
Web Analytics
How to Grow Your Business with Web Analytics?
When you create a website, the very first thing I recommend you do is create a measurement plan , install a tracking tool and start collecting data to subsequently carry out a website data analysis .
Only in this way will you be able to keep an eye on how users behave when they senegal phone numbers visit your site and gain a deeper understanding of your customers.
Data collection is often underestimated while it is the addedvalue for anyone who has an online business. The data is yours, it is free and you can use it to your advantage!
Also if you download a data research from the web you can edit the file making it accessible for editing, a useful tool is Canva's PDF Editor which allows you to insert your PDF and edit or copy the data contained in it without losing the exact format .
Nowadays we talk more and more often about data driven , that is, the process of reaching substantial decisions through the collection and analysis of data for marketing.
Table of Contents
What is web analysis used for?
Tools to support analysis
Plan strategies and define goals
A Journey Through Google Analytics Data
Data or people analysis?
A data that is not taken into consideration very much: the speed of the site
What is web analysis used for?
Nowadays, digital analysis has become an essential working methodology to bring concrete results to anyone developing a web project. Consequently, without an in-depth analysis process, the success or failure of a digital strategy will obviously be random.
Web analysis is in fact the only tool that allows us to have real feedback on what is happening around our project.
Continuously combining and comparing data from different platforms (and sometimes even data from offline activities) is the winning basis of any project that aims for a high-performance strategy.
In large, well-structured digital marketing companies, this activity has become a crucial operation , to the point of requiring the inclusion of a specialized figure in their staff.
The web analyst is the one who deals exclusively with analyzing data and comparing with other figures in the team to optimize strategies and campaigns.
Tools to support analysis
Currently the most famous tool is certainly Google Analytics (which allows you to provide a lot of information, if set up correctly on the site) but alone it would never be able to provide a complete digital analysis.
Big data is now defined as the “new gold” but innovative companies that have tried to anticipate this trend have developed very useful data analysis and aggregation tools over the years .
Keyword Tool
Screaming Frog
Tools to test site speed
Google PageSpeed Insights
GTmetrix
WebPageTest
Speed
Lighthouse
Pingdom
And who knows, maybe a new analysis tool will come out tomorrow.
Merging data on Looker Studio from all the different platforms you choose in your project planning will undoubtedly be a winning strategy . Only then will you be able to have a complete picture.
How to Grow Your Business with Web Analytics?
When you create a website, the very first thing I recommend you do is create a measurement plan , install a tracking tool and start collecting data to subsequently carry out a website data analysis .
Only in this way will you be able to keep an eye on how users behave when they senegal phone numbers visit your site and gain a deeper understanding of your customers.
Data collection is often underestimated while it is the addedvalue for anyone who has an online business. The data is yours, it is free and you can use it to your advantage!
Also if you download a data research from the web you can edit the file making it accessible for editing, a useful tool is Canva's PDF Editor which allows you to insert your PDF and edit or copy the data contained in it without losing the exact format .
Nowadays we talk more and more often about data driven , that is, the process of reaching substantial decisions through the collection and analysis of data for marketing.
Table of Contents
What is web analysis used for?
Tools to support analysis
Plan strategies and define goals
A Journey Through Google Analytics Data
Data or people analysis?
A data that is not taken into consideration very much: the speed of the site
What is web analysis used for?
Nowadays, digital analysis has become an essential working methodology to bring concrete results to anyone developing a web project. Consequently, without an in-depth analysis process, the success or failure of a digital strategy will obviously be random.
Web analysis is in fact the only tool that allows us to have real feedback on what is happening around our project.
Continuously combining and comparing data from different platforms (and sometimes even data from offline activities) is the winning basis of any project that aims for a high-performance strategy.
In large, well-structured digital marketing companies, this activity has become a crucial operation , to the point of requiring the inclusion of a specialized figure in their staff.
The web analyst is the one who deals exclusively with analyzing data and comparing with other figures in the team to optimize strategies and campaigns.
Tools to support analysis
Currently the most famous tool is certainly Google Analytics (which allows you to provide a lot of information, if set up correctly on the site) but alone it would never be able to provide a complete digital analysis.
Big data is now defined as the “new gold” but innovative companies that have tried to anticipate this trend have developed very useful data analysis and aggregation tools over the years .
Keyword Tool
Screaming Frog
Tools to test site speed
Google PageSpeed Insights
GTmetrix
WebPageTest
Speed
Lighthouse
Pingdom
And who knows, maybe a new analysis tool will come out tomorrow.
Merging data on Looker Studio from all the different platforms you choose in your project planning will undoubtedly be a winning strategy . Only then will you be able to have a complete picture.