Count how many active users have interacted during the month
Posted: Tue Mar 18, 2025 8:37 am
After defining when a user is considered active, you need to count how many of them log in over a 30-day period. It's important to know that each user counts once a month: chinese overseas canada database the goal is to measure only unique users. This method can also be calculated daily or weekly .
Calculating the DAU/MAU ratio
Calculating the ratio of DAU to MAU allows you to understand engagement levels and perceived value. Simply divide the DAU by the MAU and you'll get a percentage of user share.
Example: You have 1,000 daily users and 5,000 monthly users. The DAU/MAU ratio is 20%. This rate tells you how many returning users are. A high number suggests high engagement with the product or service; a low number indicates a lack of interest.
Calculating the DAU/MAU ratio
Calculating the ratio of DAU to MAU allows you to understand engagement levels and perceived value. Simply divide the DAU by the MAU and you'll get a percentage of user share.
Example: You have 1,000 daily users and 5,000 monthly users. The DAU/MAU ratio is 20%. This rate tells you how many returning users are. A high number suggests high engagement with the product or service; a low number indicates a lack of interest.