The funnel is as follows

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Although there were companies doing this as far back as 1998, they focused more on SEO for AdSense, which was becoming a big business; blogs were profitable, and since there weren't as many of them, traffic skyrocketed.

SEO diagnostic and keyword research platforms used to be free, but there were only a few, and they weren't very effective. Nowadays, they're paid, but they're complex and feature-rich.

However, commercial SEO was rarely used, and when this service was offered, companies doubted the feasibility and effectiveness of this strategy.

Today, eight years later, the market has changed radically. There are hundreds of SEO agencies, many of which do commercial SEO, some of which are very good, and others only sell mirrors.

Knowing whether a strategy is on the right track is no easy task. Companies have little patience, and sometimes mom database abandon the strategy just before it explodes and generates all the benefits.

That's why at Iorek Bs we've created an SEO Funnel that will allow you to understand how an SEO strategy is progressing and determine whether yours is on the right track or where it has stalled, and what tasks need to be done to continue advancing your positioning.


SEO Conversion
Content strategy.
First and foremost, we must understand that content is king. It seems like a trite phrase, but without good content, all SEO efforts will be fruitless. However, a lack of experience, a lack of creative freedom, and the client's technical constraints can undermine this point.

One of the most common mistakes when developing content is understanding who we're writing and creating it for. Business owners often assume they're writing for industry experts who understand all the technical language of their work, but the reality is that clients don't know the details of what we do.