An improvement method that even web managers and designers can use! What is "A/B testing"?
Posted: Mon Mar 17, 2025 10:42 am
It's almost pollen season. For the past few years, I 've been struggling to accept the fact that
I have hay fever, but it seems I'm reaching my limit. If gambling data turkey you have any easy-to-follow measures that work for people with hay fever who are new to the condition, please let me know.
Pollen season
Just looking at it makes me itchy...
Let's start with A/B testing
The shopping unit I belong to
currently operates several e-commerce sites, including STYLE STORE and COCOMO .
As one of the operational measures for this year, we decided to restart the A/B testing, which had not been carried out for a long time because no one was in charge .
Just before returning home at the end of last year, the vice president handed me this book.
"A/B Testing Textbook" by Ryuji Noguchi (Author)
"Please read this!" he said, handing it to me as if it were a love letter,
but in reality it was a fairly thick book I had been assigned to read.
It's actually easy! What is A/B testing?
First of all, some of you may be wondering, "What is A/B testing?" So
let me explain briefly...
This is an experimental method in which two or more patterns of web pages or creatives (such as banners) are prepared and then
users are asked to actually use them to compare their effectiveness. It is a method of optimizing
the design, elements, layout, and flow between pages to make them better for users
and to obtain higher results.
It may sound difficult when you put it into words, but
instead of completely changing the entire page, you can start with small details
such as "changing the size of buttons," "changing the color of headings," or "changing the wording."
A/B testing is a technique in which even small changes
can make a big difference, so
don't underestimate it just because it's small.
I have hay fever, but it seems I'm reaching my limit. If gambling data turkey you have any easy-to-follow measures that work for people with hay fever who are new to the condition, please let me know.
Pollen season
Just looking at it makes me itchy...
Let's start with A/B testing
The shopping unit I belong to
currently operates several e-commerce sites, including STYLE STORE and COCOMO .
As one of the operational measures for this year, we decided to restart the A/B testing, which had not been carried out for a long time because no one was in charge .
Just before returning home at the end of last year, the vice president handed me this book.
"A/B Testing Textbook" by Ryuji Noguchi (Author)
"Please read this!" he said, handing it to me as if it were a love letter,
but in reality it was a fairly thick book I had been assigned to read.
It's actually easy! What is A/B testing?
First of all, some of you may be wondering, "What is A/B testing?" So
let me explain briefly...
This is an experimental method in which two or more patterns of web pages or creatives (such as banners) are prepared and then
users are asked to actually use them to compare their effectiveness. It is a method of optimizing
the design, elements, layout, and flow between pages to make them better for users
and to obtain higher results.
It may sound difficult when you put it into words, but
instead of completely changing the entire page, you can start with small details
such as "changing the size of buttons," "changing the color of headings," or "changing the wording."
A/B testing is a technique in which even small changes
can make a big difference, so
don't underestimate it just because it's small.