2018 has begun, and you may be looking forward to the Spring Festival holiday, but once the holiday is over, you must work hard to complete your New Year's resolutions. If you are a new media marketer, you may be fine-tuning your strategic plan to achieve a breakthrough in 2018. But before you finalize your social media strategy for the new year, it is important to take a look at future trends to ensure that you can allocate your time and energy appropriately. In this article, we will take a deep dive into what changes we think social media marketing should pay attention to in 2018, and how to specify your plan for these changes.
Short-form video and live-streaming content will continue to grow;
Messaging apps will become a key method chinese overseas canada database of communication;
Virtual reality will be applied to more marketing scenarios;
Multi-channel will make content marketing more difficult;
Voice search and artificial intelligence will change the way users discover brands and content.
Earlier this month, Facebook announced changes to its Timeline algorithm that will prioritize personal content generated by a user's friends or family over the pages they like. In other words, posts that spark the most discussion among users (especially those shared within their own personal networks) will be ranked higher.
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