Closing Sales Based on Personalization
Posted: Mon Mar 17, 2025 6:18 am
Likewise, for products that require subscriptions, it's more effective to frame the cost in terms of daily or monthly value, such as "Just $a day," rather than showing the total annual price.
The Halo Effect: Improving Overall Product Perception
The halo effect occurs when a positive characteristic of a product or service influences a consumer's overall perception of itThis principle can be applied in sales by highlighting a specific quality or positive characteristic, such as elegant design or the product's popularity among public figures, to influence customer perception.
For example, if your product has won an award or physician database been recommended by an industry thought leader, highlighting this fact can generate a positive perception in customers, who will associate that quality with the product's overall value.
In a world where consumers have access to a wealth of information and options, personalization has become an essential tool for influencing purchasing decisionsBehavioral science shows that consumers respond better when they feel an offer or message is specifically targeted to them.
To implement this technique, be sure to personalize your interactions with customers as much as possibleThis may involve product recommendations based on past purchases, follow-up messages that address specific customer interests, or adjusting offers based on individual needs.
A customer who feels that a salesperson truly understands their needs is much more likely to make a purchase, making personalization a powerful strategy based on behavioral science.
The Halo Effect: Improving Overall Product Perception
The halo effect occurs when a positive characteristic of a product or service influences a consumer's overall perception of itThis principle can be applied in sales by highlighting a specific quality or positive characteristic, such as elegant design or the product's popularity among public figures, to influence customer perception.
For example, if your product has won an award or physician database been recommended by an industry thought leader, highlighting this fact can generate a positive perception in customers, who will associate that quality with the product's overall value.
In a world where consumers have access to a wealth of information and options, personalization has become an essential tool for influencing purchasing decisionsBehavioral science shows that consumers respond better when they feel an offer or message is specifically targeted to them.
To implement this technique, be sure to personalize your interactions with customers as much as possibleThis may involve product recommendations based on past purchases, follow-up messages that address specific customer interests, or adjusting offers based on individual needs.
A customer who feels that a salesperson truly understands their needs is much more likely to make a purchase, making personalization a powerful strategy based on behavioral science.