t is an affiliate? From the meaning and mechanism to measures against affiliate regulations

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What is an affiliate? We will explain in an easy-to-understand way everything from its meaning and mechanism to the flow of affiliate regulations, the impact that affiliate regulations will have on companies, and future countermeasures.

TOPICS
What is an affiliate? Terminology explanation and definition
The benefits of the affiliate system
The problems faced by affiliates
Strengthening regulations regarding affiliates
Impact of affiliate regulations on businesses
How to deal with affiliate regulations?
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What is an affiliate? Terminology explanation and definition
It refers to a performance-based advertising method in which a website or email newsletter posts a link to a company's site, and when a viewer follows the link to register as a member or purchase a product on that company's site, a reward is paid to the media operator of the linking site ( from the IT Glossary ). Affiliate marketing is said to have begun with the Amazon.com Associates Program, which was launched in 1996.

The benefits of the affiliate system
Affiliate marketing is a marketing program that aims to benefit both a company and a website or email newsletter (media) run by an individual or a different company by forming a partnership with the company to promote the appeal of the company's product .

For companies, there is the benefit of having their products advertised widely through channels other than their own, and through affiliate programs, they can also expect to reach a demographic that is potentially interested in their products. Because it is a performance-based advertising method , it is easy to manage the cost-effectiveness, and it has rapidly become popular as an easy method for many companies to adopt.

On the other hand, for media companies, participating in an affiliate program has the advantage of being able to obtain the content they need for their own websites and e-mail newsletters from companies, and can even turn that into revenue.Since the system can be implemented with just a simple tag embedding, many individuals and companies are participating in affiliate programs .

Also, for the media viewers, seeing product introductions from a different perspective and angle than the company website gives them more information to consider when selecting a product, and when they find something they want, they can immediately access the EC site via a link. In that sense, it can be said that this program is beneficial not only for the media and companies, but also for the viewers .