SEO friendly FAQs are a key point in search engine optimization and UX work, especially in certain sectors. Because pages that answer the public's main questions help the brand to shorten distances, support the potential customer to find answers without bothering. This increases online trust and the awareness of being in the right place.
On the other hand, SEO FAQs are perfect for having more opportunities to position your website for certain queries. In particular, those that contain long tail keywords , even expressed through voice commands via smartphone. We are addressing one of the favorite topics of those who love to optimize a website starting from the needs of the public. Here's what you need to know.
Table of Contents
What is a FAQ page and what is it for?
The strategic goal of a FAQ
Some examples of FAQs that work
How to Create a SEO Friendly FAQ
Do good keyword research
Organize questions into topics
Write adequate answers to FAQs
Add FAQ schema for rich snippets
The Right Way to Make SEO and UX FAQs
What is a FAQ page and what is it for?
The FAQ page – an acronym for Frequently Asked Questions – is a resource on websites, blogs and e-commerce that contains typical questions from the public. With related answers.
The goal is to shorten the time needed to find a solution Panama Phone Numbers to a problem by anticipating the question and publishing content related to the question that satisfies the user .
The response can be text-only , also structured with H2 and H3 headings, but related multimedia content can be added to functionally enrich the support.
Must Read: How to Optimize Your Website Structure
The strategic goal of a FAQ
From the UX side, the point of a FAQ page is clearly to avoid the frustration of the user who is looking for a solution to a problem and does not want to wait for support. They do not want to interact with an app or a chat, they just want to find the answer to their questions.
The FAQ is used to solve this problem and works when common questions that require simple answers are intercepted. This also allows you to obtain results in terms of ranking on Google : a SEO friendly FAQ intercepts questions on Google and allows you to bring traffic.
Some examples of FAQs that work
Before tackling the strategic steps for an SEO FAQ, you should consider including these questions and answers in your website resources. The solutions are divided into two major schools of thought: the dedicated page and the multiple FAQ to create various touchpoints.
There are questions and answers integrated into existing pages (landing page, home page, product sheets) or in specific sections of the portal . Here is a first example with a web page dedicated to FAQs.
FAQ SEO friendly, an example
An example of SEO optimized FAQ in a dedicated area.
Here we have an initial menu that allows you to navigate between the various questions and accordions that open and close to allow the user to read or not what is really needed.
There are other examples of virtuous FAQs that differ from this solution. Netflix, to cite a specific case, puts the questions and answers not only in the specific section but also on the home page while Amazon itself adds an area dedicated to questions to the product sheets .
example of faq on amazon e-commerce
Example of Amazon FAQ in product sheet.
The best solution? First, we need to understand where we want to clarify the user's doubts and bring any traffic related to text indexing. We put user satisfaction at the center of the key phases of interaction with the website. Then we need to clarify one point: the centrality of the FAQ.
If the project deals with a type of business with several aspects to clarify (as happens in e-commerce) in the eyes of the public it is better to create a generic FAQ page . Which however can coexist with boxes to be published on the individual pages. In this way you can cover all the needs.
How to Create a SEO Friendly FAQ
To understand exactly how to create a question and answer page that is suitable for intercepting traffic – and at the same time useful for the user’s needs – you must respect a series of points.
We are talking about a real on-page SEO optimization job for FAQ pages that starts from a study of the public's needs up to the web copywriting work .
Do good keyword research
The basis for an SEO FAQ page is this: you need to find out what questions your audience has around a certain search intent . Today the solution is quite simple because you have several SEO tools .
example of google faq
Example of SEO FAQ on Google.
The first is Google, specifically the box dedicated to questions asked by users (People Also Asked): here you find the questions that you can reach, to discover them just type the keyword that interests you and by clicking on the individual accordions you can broaden the semantic range as far as needed.
Ifand allow the public to reach you to solve real problems.
