The role of chatbots in customer service
Posted: Sun Mar 16, 2025 10:26 am
Reaching the most sophisticated engagement mechanisms that contemplate the real-time analysis of large amounts of data (particularly on social networks) to understand the "sentiment" and needs of people with activities that even go so far as to predict purchasing behaviors from which to derive communication strategies and/or service proposals.
Chatbots and other NLP-based systems are also widely used in departments dealing with customer support, service, and assistance (contact centers, customer service, maintenance and support, etc.) .
According to Forrester, marketing and sales drive AI investments , followed by customer service. Analysts gambling database recommend not underestimating the human factor and always supporting these systems with a true expert ready to intervene in the event of customer issues, to avoid unpleasant situations that could backfire.
AI and supply chain management
The topic of risk management is also of fundamental importance for the optimization and management of the supply chain , where, in addition to sophisticated analysis, "intelligent systems" capable of connecting and monitoring the entire supply chain and all the actors involved are also needed.
One of the most interesting AI use cases in this area concerns order management activities. In this case, technologies leveraging Artificial Intelligence not only aim to simplify processes but also to fully integrate them : from purchasing to inventory, from warehouse to sales, up to and including integration with Marketing for management and supply estimation based on promotional or communication campaigns.
Chatbots and other NLP-based systems are also widely used in departments dealing with customer support, service, and assistance (contact centers, customer service, maintenance and support, etc.) .
According to Forrester, marketing and sales drive AI investments , followed by customer service. Analysts gambling database recommend not underestimating the human factor and always supporting these systems with a true expert ready to intervene in the event of customer issues, to avoid unpleasant situations that could backfire.
AI and supply chain management
The topic of risk management is also of fundamental importance for the optimization and management of the supply chain , where, in addition to sophisticated analysis, "intelligent systems" capable of connecting and monitoring the entire supply chain and all the actors involved are also needed.
One of the most interesting AI use cases in this area concerns order management activities. In this case, technologies leveraging Artificial Intelligence not only aim to simplify processes but also to fully integrate them : from purchasing to inventory, from warehouse to sales, up to and including integration with Marketing for management and supply estimation based on promotional or communication campaigns.