How to Avoid Harmful Impacts ?
Posted: Sun Mar 16, 2025 9:59 am
Another important factor to consider, in addition to customers and users , are the so-called influencers —brand ambassadors or referrals—who will guide customers' choices. In the example at hand, we can identify them as family members, doctors, pediatricians, pharmacists, friends, and promoters. Influencers are increasingly a key factor for marketers , as they can generate sales in a 1:1 ratio.
2) Analyze your client's problem or pleasure
After identifying the 'who', the second most important phase concerns the exposition of the 'what' or rather the identification of the customer's problem and its causes, or the pleasure that the idea, product or solution can generate.
In this quadrant, we visualize the problem we solve for customers through the use of our product or chinese overseas africa database solution , analyzing and resolving the root causes of the problem itself using the Japanese "5 Whys" method . For example, in the case of children's cookies, the main problem to solve, in addition to proper nutrition for the child, may be the prevention or resolution of intolerance problems.
3) Look at the market alternatives and measure yourself against the competition
The third phase to complete is the "where" our idea/solution is positioned through market and competition observation. This analysis, defined as competitive intelligence or marketing intelligence, is developed on two levels: the first part studies current alternative solutions to existing problems or simplifies how, even alternatively, customers solve the same problems.
For example, in the morning for breakfast, instead of using dairy biscuits, they use biscuits, cornflakes, fruit extract, herbal teas, and others. In this case, customers solve the same problem of feeding their children not with the same products as the other players, but with a different type of product in a different way.
2) Analyze your client's problem or pleasure
After identifying the 'who', the second most important phase concerns the exposition of the 'what' or rather the identification of the customer's problem and its causes, or the pleasure that the idea, product or solution can generate.
In this quadrant, we visualize the problem we solve for customers through the use of our product or chinese overseas africa database solution , analyzing and resolving the root causes of the problem itself using the Japanese "5 Whys" method . For example, in the case of children's cookies, the main problem to solve, in addition to proper nutrition for the child, may be the prevention or resolution of intolerance problems.
3) Look at the market alternatives and measure yourself against the competition
The third phase to complete is the "where" our idea/solution is positioned through market and competition observation. This analysis, defined as competitive intelligence or marketing intelligence, is developed on two levels: the first part studies current alternative solutions to existing problems or simplifies how, even alternatively, customers solve the same problems.
For example, in the morning for breakfast, instead of using dairy biscuits, they use biscuits, cornflakes, fruit extract, herbal teas, and others. In this case, customers solve the same problem of feeding their children not with the same products as the other players, but with a different type of product in a different way.