What is storytelling

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Storytelling is a great way to evoke specific needs in customers and build trust with them.

It allows you to tell your story, the story of your company, your brand, your product, and at the same time, make your audience participate in the story, making them feel close to you and your reality.

For the art of storytelling to become a persuasive tool, it is important that your story has certain characteristics.

First of all, it is important that the story stimulates memory and evokes emotions. To achieve this, the logo must be familiar to your customers, meaning that they must be able to recognize and identify the characters and messages you want to convey.

My advice to you is to tell real stories, specific events. In fact, reality chinese overseas australia database conveys authority, authenticity and therefore credibility and allows you to win over your audience.

To be persuasive, another tip is to use the first person in your story. That way, you will close the gap between you and your target audience and will appear trustworthy and supportive, two essential attributes to attract your loyal customers.

In general, when implementing a storytelling strategy, follow these steps:

Determine what your purpose is and what you want to convey.
Identify your target audience, i.e. your reference audience.
Determine the timing and assess the availability of potential collaborators.
, offering creative solutions and non-trivial answers.
Collect and analyze feedback from your audience.
Finally, remember! It is not the best ideas that will be accepted, but the ones that are presented most beautifully, as our course “Storytelling in Online Courses” will guide you.