especially with the arrival of Digital Marketing?
Posted: Sun Mar 16, 2025 9:48 am
Process
Systems and processes are the second additional "P" because they play an important role in creating and delivering quality customer service . We must ensure that the process is free of bottlenecks and blockages in order to reduce unnecessary expenses associated with service delivery. You can use process maps and blueprints to map the stages and analyze them to identify where improvements are needed.
Tangible proof
This last P, "tangible proof," refers to what customers see when they consume a product chinese overseas europe database or use a service . And this includes many elements: the brand, the packaging, the physical environment in which the product is sold, or the site you're browsing.
It's essential that all of these physical aspects associated with the asset adhere to the company's values, as a strong Brand Equity is one of the main drivers of a brand's business.
Later, an eighth “P” was also added, linked to Performance ,
The "P"s were already the norm in the 80s, but later we arrived at the "4 C" model , which in turn is divided into two declinations, one more for product marketing and another more linked to the world of communication .
The 4Cs of Product Marketing , according to Lauterborn, dated 1990, are:
Consumers, needs and desires.
Cost of compliance.
Communication.
Systems and processes are the second additional "P" because they play an important role in creating and delivering quality customer service . We must ensure that the process is free of bottlenecks and blockages in order to reduce unnecessary expenses associated with service delivery. You can use process maps and blueprints to map the stages and analyze them to identify where improvements are needed.
Tangible proof
This last P, "tangible proof," refers to what customers see when they consume a product chinese overseas europe database or use a service . And this includes many elements: the brand, the packaging, the physical environment in which the product is sold, or the site you're browsing.
It's essential that all of these physical aspects associated with the asset adhere to the company's values, as a strong Brand Equity is one of the main drivers of a brand's business.
Later, an eighth “P” was also added, linked to Performance ,
The "P"s were already the norm in the 80s, but later we arrived at the "4 C" model , which in turn is divided into two declinations, one more for product marketing and another more linked to the world of communication .
The 4Cs of Product Marketing , according to Lauterborn, dated 1990, are:
Consumers, needs and desires.
Cost of compliance.
Communication.