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Specifically, you can give

Posted: Mon Dec 09, 2024 5:00 am
by siyam12
permission to access to strangers via email and you have the power to decide with which role, as a simple reader or with the ability to edit or leave comments.

How to use Google Sheets
What can you do with this productivity tool that is also very famous in the world of web marketing? Clearly the uses are practically infinite, you can use this tool in a thousand ways.

This is thanks to the possibility of using ready-made templates and opening Excel files without problems. From my point of view, there are 4 smart ways to optimize Google Sheets: here is how I use this tool in my daily work aimed at the world of web performance and optimization for websites.

Editorial plan management
Many bloggers, web copywriters and SEO experts use Google Sheets to organize the publications to be launched on their personal or company blog. But why is the editorial plan on a spreadsheet so widespread? Simple, you have a well-organized and shareable planning of publications.

Specifically, I use this utility to have in an orderly way all the useful information for managing the content to be published. The cell system that arises from the meeting between columns and rows allows you to put order between the different information: article title, author, category, target, objectives.

I also manage automations with specific scripts that allow you to send automatic emails with a series of useful information such as monthly summary , draft delivery alerts or article publication.

Advanced SEO Tools Analysis
Google Sheets is also perfect for those who deal with technical SEO and analyze data that comes from tools such as Search Console , Google Analytics and Screaming Frog . These utilities, in fact, allow you to Oman Phone Numbers extrapolate a mountain of data regarding scans, errors, positioning and visits to the website.

To bring order to this jungle of data you can use Google Sheets spreadsheets. Also because here you have the opportunity to use mathematical functions to organize and clean data. For example?


In addition to the classic clean data from repetitions you can add IFto filter the data in the spreadsheet based on a true or false condition. For example, this formula:

=IF(A2>2000,"YES","NO")
combined with a column allows you to match an affirmative or negative opinion if the cells exceed or fall below that value.

Project KPI Monitoring
Those who work in web marketing know well how important KPI analysis and monitoring are , the key performance indicators that allow you to evaluate whether a business is moving in the right direction.

Well, by inserting the numerical values ​​of these indicators in a specific Google Sheets I can activate a virtuous process. After having identified the main KPIs of a project I insert the data (for example the filling out of the contact form) and with specific rules I create alerts if the numbers are lower or higher than a certain threshold. In this way we can take action or analyze the reasons for the success.

search console sheet
Furthermore, it must be added that Google Sheets is perfectly integrated with all Mountain View services and each data download occurs in CSV , Excel or directly to Google Docs.

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Integration with Looker Studio (formerly Data Studio)
Do you know Looker Studio ? It is a perfect platform to present data to clients with interactive, clear, complete screens. In my work of managing reports I generate a spreadsheet with Google Sheets to integrate it with Locker/Data Studio. The goal is to unite this platform with the various sources such as Google Analytics, Search Console and Google Ads. Can't you do without a spreadsheet?

Sure, they are fruits of the same tree. But some correlations are not automatic and can only be created by generating custom spreadsheets. Google Sheets allows me to obtain the result.

Looker Studio explained simply

On YouTube I show you the main functions of this tool and its potential.

Go to the channel

Here too, the automation work is visible: customers can automatically receive alerts to be informed of the ongoing developments. And the same goes for other team members who can automatically read any updates and intervene where necessary. This is especially useful during vacation periods or weekends, or when extra support is needed.

Must Read: What is Google DevTools and How to Use it

The Benefits of Using Google Sheets
I chose to exploit the potential of this tool because it is perfectly integrated with other Google tools, it is always online and allows you to create unique collaborative synergies .

I use it with my clients and collaborators to have the necessary data under control to always monitor the pulse of the situation. And make clear decisions. Do you want more information on my working m