9 Examples of Content Marketing Done Right
Posted: Mon Dec 09, 2024 4:37 am
Content marketing is almost universally loved by brands.
According toContent Marketing Institute2% of marketers in the B91B space use it as a tool to reach customers, while 2% of B86C marketers identify it as a key strategy.
This is a pretty strong endorsement.
No matter what industry you are in, content marketing can bring you more leads, convert more customers, and increase sales.
So why is content marketing so popular?
There are many reasons. It doesn’t necessarily require a large budget, it can provide long-term gains, and it can paint your brand as an expert in your niche.
But more than anything,Content marketingIt works because it helps you get in front of new audiences, nurture them through the buying cycle, and ultimatelymake more money online.
But there’s a slight problem. “Content” is a very vague term. A HubSpot survey found that videos, eBooks, and blogs are the three most popular types of content — but there are many more on the list.
Content marketing
Source:HubSpot
So how do you know where to start? How do you decide which content list of malaysia cell phone numbers format to use for your next campaign? And once you’ve decided on a format, what should you do with it?
To help you answer these questions, I've rounded up nine great content marketing examples and taken a look at what makes each one so effective.
Example 1: Twine’s Freelancer Toolkit
StringIt pairs companies with digital and creative freelancers, allowing brands to post jobs for free and then matches them with talent from its 400,000-person strong network.
To do that, obviously, it needs to be able to tap into a large and diverse pool of freelance talent. Otherwise, it would be like Uber without drivers or Instacart without delivery workers — a nice-looking platform that doesn’t actually do anything.
So how does Twine attract enough freelancers to meet its clients’ demands?
Take a look at the freelancer landing page and you’ll find plenty of reasons – secure payments, regular work, clear communication – but you’ll only know these things if someone tells you or if you find the site yourself and start clicking.
In other words, Twine needed a way to get their message in front of the talented digital marketing and creative freelancers they wanted to work with.
Content marketing helps Twine do this effectively. Their freelancer toolkit is a great example:
This toolkit is exactly what it sounds like: a hub full of resources that anyone can have.Running a freelance businessmay require, including:
Banking recommendations
Productivity and project management tools
Time tracking software
Insurance packages
And of course, a way to find work
This last point allows Twine to tie its product into the freelancer toolkit – so it not only creates awareness at the top of the funnel, but also encourages freelancers to sign up to the platform.
This is a great example of how a single piece of content can play a significant role in the entire user journey.
Example 2: Backlink Status of uSERP for SEO Report
Link building is crucial to SEO.
It strengthens your domain, improves your search rankings, and brings you more traffic.
One brand that understands this better than most is uSERP, a digital PR and link building company. To showcase its expertise, it has prepared an in-depth report titled:The State of Backlinks for SEO in 2021: What 800+ SEOs Think About Link Building".
Now, when it comes tocreating exceptional contentThere are many tactics you can adopt and uSERP has used many of them in one place.
First, the report is based on unique research from a survey of over 800 marketers. I think Love is original research; you know that any content backed by a survey will add value that you can’t find anywhere else.
What’s more, it proves that uSERP took their time and that this is a weighty piece of content. You won’t be reading another blog post filled with all the same advice you’ve read elsewhere.
But that's not all.
The report includes rich media in the form of copy and bespoke graphics, as well as a video explaining the survey findings.
uSERP also took the time to interview marketing experts and showcase the results throughout the report.
This last point might actually be my favorite thing about this piece of content. After speaking with all of these experts, uSERP can easily reach out and ask them to share the finished report, giving the brand instant access to a much wider audience.
What’s more, some of these experts are likely to link to the content from their own sites as well.
So it’s no surprise to see that it received 13 backlinks from 29 referring domains, even though the report was only released in late February:
This practice is called “influencer marketing,” and it is quickly becoming a common practice.
Example #3: Beginner’s Pain Point Solving eBooks
Employeris a talent acquisition platform.applicant tracking systemUsed by over 3,000 companies.
Now, hiring can be a complicated process.
Recruiting can be time-consuming, and for hiring managers who need to find talent while still doing their day jobs, it’s often a distraction they could do without.
Recruitee clearly recognizes this because they have created a library of resources geared toward solving their audience’s pain points. Things like:
Hiring in a post-pandemic world
Incorporating diversity and inclusion into recruiting strategies
Getting employer branding right
Creating a stronger candidate experience
Asking creative, challenging interview questions
More importantly, this content is not only about educating Recruitee’s audience, it also helps the company generate leads.
You’ll need to provide your name and email address to access each report, which is a small price to pay to help hiring managers navigate difficult situations.recruitment challengesand provides Recruite with a pipeline of leads that it can pass on to the sales team.
After you generate a lead through our form, Recruitee may use the lead's contact information for the following purposes:Email marketing.
According toContent Marketing Institute2% of marketers in the B91B space use it as a tool to reach customers, while 2% of B86C marketers identify it as a key strategy.
This is a pretty strong endorsement.
No matter what industry you are in, content marketing can bring you more leads, convert more customers, and increase sales.
So why is content marketing so popular?
There are many reasons. It doesn’t necessarily require a large budget, it can provide long-term gains, and it can paint your brand as an expert in your niche.
But more than anything,Content marketingIt works because it helps you get in front of new audiences, nurture them through the buying cycle, and ultimatelymake more money online.
But there’s a slight problem. “Content” is a very vague term. A HubSpot survey found that videos, eBooks, and blogs are the three most popular types of content — but there are many more on the list.
Content marketing
Source:HubSpot
So how do you know where to start? How do you decide which content list of malaysia cell phone numbers format to use for your next campaign? And once you’ve decided on a format, what should you do with it?
To help you answer these questions, I've rounded up nine great content marketing examples and taken a look at what makes each one so effective.
Example 1: Twine’s Freelancer Toolkit
StringIt pairs companies with digital and creative freelancers, allowing brands to post jobs for free and then matches them with talent from its 400,000-person strong network.
To do that, obviously, it needs to be able to tap into a large and diverse pool of freelance talent. Otherwise, it would be like Uber without drivers or Instacart without delivery workers — a nice-looking platform that doesn’t actually do anything.
So how does Twine attract enough freelancers to meet its clients’ demands?
Take a look at the freelancer landing page and you’ll find plenty of reasons – secure payments, regular work, clear communication – but you’ll only know these things if someone tells you or if you find the site yourself and start clicking.
In other words, Twine needed a way to get their message in front of the talented digital marketing and creative freelancers they wanted to work with.
Content marketing helps Twine do this effectively. Their freelancer toolkit is a great example:
This toolkit is exactly what it sounds like: a hub full of resources that anyone can have.Running a freelance businessmay require, including:
Banking recommendations
Productivity and project management tools
Time tracking software
Insurance packages
And of course, a way to find work
This last point allows Twine to tie its product into the freelancer toolkit – so it not only creates awareness at the top of the funnel, but also encourages freelancers to sign up to the platform.
This is a great example of how a single piece of content can play a significant role in the entire user journey.
Example 2: Backlink Status of uSERP for SEO Report
Link building is crucial to SEO.
It strengthens your domain, improves your search rankings, and brings you more traffic.
One brand that understands this better than most is uSERP, a digital PR and link building company. To showcase its expertise, it has prepared an in-depth report titled:The State of Backlinks for SEO in 2021: What 800+ SEOs Think About Link Building".
Now, when it comes tocreating exceptional contentThere are many tactics you can adopt and uSERP has used many of them in one place.
First, the report is based on unique research from a survey of over 800 marketers. I think Love is original research; you know that any content backed by a survey will add value that you can’t find anywhere else.
What’s more, it proves that uSERP took their time and that this is a weighty piece of content. You won’t be reading another blog post filled with all the same advice you’ve read elsewhere.
But that's not all.
The report includes rich media in the form of copy and bespoke graphics, as well as a video explaining the survey findings.
uSERP also took the time to interview marketing experts and showcase the results throughout the report.
This last point might actually be my favorite thing about this piece of content. After speaking with all of these experts, uSERP can easily reach out and ask them to share the finished report, giving the brand instant access to a much wider audience.
What’s more, some of these experts are likely to link to the content from their own sites as well.
So it’s no surprise to see that it received 13 backlinks from 29 referring domains, even though the report was only released in late February:
This practice is called “influencer marketing,” and it is quickly becoming a common practice.
Example #3: Beginner’s Pain Point Solving eBooks
Employeris a talent acquisition platform.applicant tracking systemUsed by over 3,000 companies.
Now, hiring can be a complicated process.
Recruiting can be time-consuming, and for hiring managers who need to find talent while still doing their day jobs, it’s often a distraction they could do without.
Recruitee clearly recognizes this because they have created a library of resources geared toward solving their audience’s pain points. Things like:
Hiring in a post-pandemic world
Incorporating diversity and inclusion into recruiting strategies
Getting employer branding right
Creating a stronger candidate experience
Asking creative, challenging interview questions
More importantly, this content is not only about educating Recruitee’s audience, it also helps the company generate leads.
You’ll need to provide your name and email address to access each report, which is a small price to pay to help hiring managers navigate difficult situations.recruitment challengesand provides Recruite with a pipeline of leads that it can pass on to the sales team.
After you generate a lead through our form, Recruitee may use the lead's contact information for the following purposes:Email marketing.