Email marketing is king a reason: it gives you $40 for every $1 spent. That’s a 4,200% ROI!
Email marketing services are the most important strategic tools that build strong customer relationships during the buyer’s journey.
In this article, we analyzed the best email marketing services and tools currently on the market, so you can choose the best one for your team.
What is an email marketing service?
Email marketing is the practice of sending targeted emails to a group of recipients to promote products, services, or content.
It aims to build relationships, engage customers, and drive conversions.
An email marketing service, or email service provider, is a software platform that can be purchased to build customizable templates, send campaigns, and gather data.
One of the best features of an email marketing service is its ability to segment your mailing list into specialized groups.
Other key activities include designing email campaigns, segmenting email lists, and tracking performance metrics.
Automation tools can streamline the process, ensuring timely turkey phone number list and relevant communications.
Email marketing is a cost-effective strategy for reaching a large audience with personalized messages.
9 Best Email Marketing Services, Tools, and Software
1. HubSpot is the best email marketing hub if you have the budget
While HubSpot’s Marketing Hub is pretty expensive, it offers a comprehensive marketing software for automation, reporting, and campaigns.
__wf_reserved_inherit
The tool is convenient since it joins all the relevant tools in a single platform.
However, some users may have budget concerns this email marketing software is not cheap.
For them, we recommend trying HubSpot free plan which allos you to send 2,000 emails per month.
The biggest downside of a free plan is that it includes HubSpot’s branding on virtually everything — landing pages, forms and emails.
CRM integration included
Vast selection of social media management options
Stellar marketing automation
Offers integrations with other HubSpot solutions
Cons:
Confusing and expensive pricing tiers
Steep learning curve
High extra fees (onboarding fee)
Pricing:
Professional: €880/month for 3 seats billed monthly (additional seats start at €49/month). But you have to pay one-time onboarding fee of €2,930.
Enterprise: €3,300/month for 5 seats (additional seats start at €75/month). But you have to pay one-time onboarding fee of €6,830.
The Verdict:
HubSpot Marketing Hub is an all-rounder email platform that works great for large teams and businesses with a budget.
2. lemlist is the best all-in-one tool for cold emails and revenue growth
lemlist is an excellent email sending tool built for sales teams and professionals who want to turn more leads into customers and drive revenue.
