A SmartInsights email survey found that 45.8% of the participants said “they [were] emailed too often”.
Small businesses need to understand that in today’s digital marketing landscape, consumers are hypersensitive to spam.
To counteract that sensitivity, you should try implementing the following:
Choose a schedule that compliments your other marketing channels to prevent exhausting your consumers with too much messaging. Check out the best times to send emails.
Test different sending frequencies for different email list segments to norway mobile phone numbers database find the best results for each group of customers
When you’ve picked the best tips that work for your business, be sure to look at your previous campaign metrics and tweak your future campaigns based on the data you think is relevant.
As long as you’re mindful of customer perceptions, you can avoid adding too much perceived pressure in your campaigns.
Content and design
First impressions are everything — especially in email.
Email content should always be authentic, sincere, and empathetic. By putting the needs of your customer before your desired outcome, your customers will be more receptive to your campaigns.
Know your audience
Write content that is tailored to the needs of your target consumer. If your campaign targets busy parents buying for children, write content that is to the point and saves them time.
To help you write more targeted content, you can use personalization tactics like adding their name in the email. But, the more effective strategy would be to segment your audience based on their interests, preferences, or any other relevant dimensions.
You can even do this for a newsletter. If you write content on multiple topics, you can segment your audience based on their interests in specific topics and promote different content to each audience.
Grab the attention with the subject line
