All about account-based marketing

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account-based marketing
These days, we see more and more B2B companies turning to account-based marketing (ABM) as their initial strategy.

The arrival of the LGPD has complicated the practice of mass marketing. But more importantly, the industry is getting tired of broad-based, high-volume, low-return schemes.

That’s why today’s marketing leaders are choosing quality over quantity to win over their customers.

From saving money to improving conversions, there are plenty of reasons to allocate time and budget to account-based marketing in 2020.

But how can your company be sure it’s on the right track when it has no experience with ABM actions?

This article will be very useful in this regard and provide a series saudi arabia mobile database of answers on how to successfully execute account-based marketing in 2020.

What is account-based marketing and what results can it generate for my company?
Account-based marketing has been around since the turn of the century, but it has recently gained popularity among companies looking for better ways to conduct their marketing and sales activities.

It is an approach that focuses resources on a set of specific accounts to achieve a higher percentage of successes. By analyzing the specific needs and attributes of existing customers, marketing teams can tailor their approach and deliver personalized campaigns to effectively increase upselling and cross-selling .

The idea is to get the most value from existing business accounts and create meaningful, lasting relationships.

Main benefits of applying account-based marketing in 2020
See below why your company should start planning focused on ABM now:

Shorter sales cycles
By focusing on specific accounts, your company can benefit from a shorter sales cycle – essential when considering the new B2B sales funnel .