Does Instagram work? 7 reasons why your company should invest now

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One of the biggest changes brought about by the COVID-19 pandemic was the sudden rush by companies to achieve digital maturity. In the search for effective channels to maintain relationships with their customers, many have asked themselves: does Instagram work for B2B companies ?

The answer is: it depends on what your goal is with it. With over 25 million business accounts and over $7 billion in advertising, Instagram has proven to be an excellent option for making sales, branding, and building customer relationships.

Whether you are a modern B2C company or a traditional B2B company , Instagram certainly works – you just need to focus on the right goal and strategic planning.

But if you're still skeptical about it, we've listed seven good reasons to ghana mobile database show that Instagram works for your business – check it out!

1) Your customers are there – and they are waiting for you
People are becoming more and more visual – videos instead of texts, images that explain a lot in less time. Instagram is precisely the epitome of this.

Your customers are certainly searching for your brand on the platform, either specifically by name or by hashtags related to your company or location.

Either way, not finding your business is not a positive thing for your digital presence .

Even if you don’t plan on being incredibly active on Instagram, it’s a good practice to create an account that at the very least has your company name, contact information, and a few posts to showcase your products and a bit of your core business. This way, your Instagram account serves as another channel for interacting with customers. Without this, the risk is that they’ll look for your competitors – and find you.