Experiment with sending your emails at different times and logging open rates and click throughs. Brevo has a special Send Time Optimization feature that uses a machine learning algorithm to find the best time to send to your specific audience.
12. A/B test your email content
A/B testing (a.k.a. split testing) lets you experiment with different bahrain telephone number data content and subject lines in the same email to see what performs better for your audience.
The information you glean from each A/B test can be used to fuel future campaigns. For example, if subject lines with questions get opened more than those without, make sure future campaign subject lines feature a question.
As another example, you could test whether your audience responds well to emojis in your email copy by seeing how they affect the click-through rate of your campaign.
Email subject lines
Email copy
CTAs
Email design
Links within the email
When you send emails
Types of featured content
For best results, only tweak one element at a time so you can see what’s really making a difference. Mix up the content of your emails and share links to different types of content. Try sending subscribers to valuable blog posts, longer case studies, video series, and other media that will resonate with them.
13. Track your metrics
Keeping track of your email open rate and click through rates is certainly important. But as far email marketing metrics go, this is just the tip of the iceberg.
Following the performance of your email marketing campaigns is an important part of learning how to improve them. Factors like unsubscribe rate, bounce rate, and cart abandonment rate all have important implications for your overall email marketing strategy.
Related: Email Marketing Benchmarks: Region & Industry Data
