Social media is an important and cost-effective marketing tool

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The top three social media platforms you should use for accounting marketing include Facebook, Instagram, and LinkedIn . Pages on these social media platforms offer you a free way to increase your business’ visibility and connect with more potential customers.

But creating a page isn’t enough. Once you’ve created your page, you should regularly post interesting content to it . To increase your credibility, you can also share relevant articles from your industry, or share tips and tricks that your customers can use to get their books in order faster. You can also share resources on social media that people can use to solve their accounting problems.

Facebook ads
Once you have your business page set up, you can netherlands phone number data take your strategy to the next level with PPC ads on Facebook . Like Google Ads and Sklik, Facebook allows you to set your budget, so this strategy doesn’t have to be expensive . Make sure you have a business account set up where you can create your PPC ad campaign. The platform has a number of tools you can use to improve your advertising.

You can choose whether you want to get traffic or expand your reach. Once you've determined your goal, choose where you want your ad to appear, set a budget , and decide what ad format to use. For example, you can choose an image ad, a video ad, or a carousel ad, which alternates between several photos.
Ads are targeted based on algorithms based on the knowledge and information that Facebook has about its users, so it's highly likely that the people who see your ad will be those who are looking for an accounting firm . Like Google Ads and Sklik, Facebook includes analytics tools that help you determine how well your ad performed. You can use these analytics to revise your strategy or run an ad that targets a different group of people.