Consumers will look for consistent, meaningful actions

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However, this technique also has its downside. If you take a stand on a topic that is highly controversial and polarizing , you may lose customers who sympathize with the opposite opinion. Therefore, avoid too radical views and support opinions that most of your potential clients approve of.

Be visually stunning

Be visually stunning
Most of the common B2B marketing ads until recently malaysia mobile phone number data were very graphically austere . White pages, black text, minimalist graphics, texts containing dry descriptions of features, characteristics and benefits. However, to appeal to today's millennials , who are increasingly sitting in the leadership positions of companies, you will need to add visually appealing images, graphics, video and other multimedia that can capture the attention of potential customers.

Use multimedia
The days of PDF presentations are slowly coming to an end. Now you can cheaply and easily create videos, stream live broadcasts, podcasts, and use many other multimedia platforms. Moreover, today's customers increasingly demand these presentation methods. Although hard data is still important in the B2B segment, multimedia can at least serve as a complement to more traditional content. For example, you can create multimedia, engaging content showcasing your services with a video ad , while providing more conservative customers with a static report to download in PDF format.

Be personal
Traditional B2C advertising often tries to appeal to potential customers through emotion and personalization . This approach is less common in B2B marketing. B2B marketing focuses on the person as a worker, employee, or entrepreneur, not as a human being with their own personality. It's time to change that. The point is that work is personal. What we do for a living is connected to our identity, sense of self, security, family, and future. B2B marketers should therefore try to appeal to the whole person , not just the "sales representative."