Best practices for SEO testing

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SEO testing works by first creating a hypothesis. For example: "Since Google apparently doesn't like excessive use of <strong> tags, removing them from our keywords will likely benefit our optimization."

Then, you remove the <strong> tags and see how it affects the rankings of specific pages. When testing, change only one variable at a time . You shouldn't remove the <strong> tags and make significant changes to the text at the same time. Any position changes won't be attributable to the correct variable.
Below are some SEO testing best practices that will help lebanon phone number data you get meaningful data about your testing results:

Measure more than just search results positions
SEO rankings are a measure of how search engines interpret your website’s structure and content . As they increase, so does your traffic. Your ultimate goal, however, is to serve your users better, so they stay longer and are more likely to click and interact with your site. How users behave on your site is as relevant a measure of success as your Google ranking.

Choose the right pages for SEO testing
You should carefully select the pages you want to test SEO on . They should not be pages with seasonal content, so that their traffic is not affected by various trends. This could distort the accuracy of the results and potentially lead you to incorrect conclusions. Also, do not include pages in the testing that appear too high or too low in the results . The optimal range is between the eighth and thirtieth result. Above this, the competition is too fierce to distinguish individual changes, and below thirtieth place, the changes can be too unpredictable.