YouTube Shorts
Posted: Thu Feb 20, 2025 9:41 am
YouTube Shorts are vertical clips of a maximum of 60 seconds. Anyone who opens YouTube will see them immediately (often after their last views). The video portal YouTube integrated them for the first time in July 2021.
What is the function of YouTube Shorts?
Users are increasingly quicker to orient themselves on the first impression a clip makes. Other social networks have also adopted this trend ( Meta Platforms, including Instagram Reels) or have relied on it from the outset (TikTok, ByteDance). Users immediately see the essence of a clip and can then decide whether they want to watch it in full. This works very well with YouTube Shorts , guatemala mobile database which are viewed around 30 billion times a day. This makes them interesting for marketers. The idea is of course not new, but its integration as an official YouTube format is new. They appear on the homepage and run in the vertical video feed. At the same time, they are linked to suitable content. Among other things, they refer to long videos that fit the topic. The sound of YouTube Shorts belongs to the music video from which they come.
YouTube Shorts: Benefits for Marketers
For the reasons mentioned above, short clips have become indispensable for marketing . Given the increasing amount of information, users want to decide more and more quickly whether a clip has any meaning for them at all. The shorter and more essential it is, the more likely they are to click on it. This can be backed up with concrete figures that HubSpot, among others, was able to determine in a survey of marketers in 2022:
Since 2022, 30% of all marketers have invested more in short clips than in other video formats.
1.5 billion active users click on YouTube Shorts every day.
The short clips have a total of 30 billion views per day (an average of 20 per user).
Short videos achieve the highest ROI among all social media marketing strategies.
What is the function of YouTube Shorts?
Users are increasingly quicker to orient themselves on the first impression a clip makes. Other social networks have also adopted this trend ( Meta Platforms, including Instagram Reels) or have relied on it from the outset (TikTok, ByteDance). Users immediately see the essence of a clip and can then decide whether they want to watch it in full. This works very well with YouTube Shorts , guatemala mobile database which are viewed around 30 billion times a day. This makes them interesting for marketers. The idea is of course not new, but its integration as an official YouTube format is new. They appear on the homepage and run in the vertical video feed. At the same time, they are linked to suitable content. Among other things, they refer to long videos that fit the topic. The sound of YouTube Shorts belongs to the music video from which they come.
YouTube Shorts: Benefits for Marketers
For the reasons mentioned above, short clips have become indispensable for marketing . Given the increasing amount of information, users want to decide more and more quickly whether a clip has any meaning for them at all. The shorter and more essential it is, the more likely they are to click on it. This can be backed up with concrete figures that HubSpot, among others, was able to determine in a survey of marketers in 2022:
Since 2022, 30% of all marketers have invested more in short clips than in other video formats.
1.5 billion active users click on YouTube Shorts every day.
The short clips have a total of 30 billion views per day (an average of 20 per user).
Short videos achieve the highest ROI among all social media marketing strategies.