Analysis of the customer base
Posted: Thu Feb 20, 2025 9:31 am
Customer data is entered into special tables using ABC and XYZ indicators. The first of them indicates the size, the second - the frequency of the transaction. Consumers in the AX segment are the most valuable, as they provide the main turnover of the company. Buyers of the AB category are also important for satisfying the business interests of the company, as they purchase moderate (and regular) volumes of goods.
Consumers in the AZ and BZ segments use services and buy goods with unpredictable regularity. Customers belonging to the CZ sector rarely cooperate with the organization, so employees spend little time working with them.
Analysis of the customer base
Another way to track your customer base is Recеncy Frequеncy Monеtary. RFM georgia mobile database analysis is based on classifying customers according to three criteria:
novelty (Recеncy);
frequency/volume of transactions (Frequency);
amount of income (Monetary).
This technique is especially effective for consumers who are loyal to a particular organization and regularly use its services.
No commercial company is capable of performing high-quality monitoring of customer data, tracking of trade history, RFM, its ABCXYZ analysis of bookmakers without a properly "configured" CRM system. Such a situation creates a serious barrier to increasing transactions.
Consumers in the AZ and BZ segments use services and buy goods with unpredictable regularity. Customers belonging to the CZ sector rarely cooperate with the organization, so employees spend little time working with them.
Analysis of the customer base
Another way to track your customer base is Recеncy Frequеncy Monеtary. RFM georgia mobile database analysis is based on classifying customers according to three criteria:
novelty (Recеncy);
frequency/volume of transactions (Frequency);
amount of income (Monetary).
This technique is especially effective for consumers who are loyal to a particular organization and regularly use its services.
No commercial company is capable of performing high-quality monitoring of customer data, tracking of trade history, RFM, its ABCXYZ analysis of bookmakers without a properly "configured" CRM system. Such a situation creates a serious barrier to increasing transactions.