Corporate Social Responsibility
Posted: Thu Feb 20, 2025 8:05 am
With the evolution of technological processes and the constant changes caused by the popularization of the internet, broad access to information and the plurality of channels and sources of content, society gained more autonomy and resources and began to experience new ways of interacting with the market.
The explosion in the use of social networks, combined with the change in consumer profile, which has become much more demanding over the last few years, has had a significant impact on companies – since their japan mobile database actions have gained more importance in the eyes of their consumers. Thus, as society becomes more informed, public opinion becomes more relevant and begins to directly influence business, forcing the market to look at issues that are pressing for the average citizen.
The high level of exposure suffered by companies, especially in digital media, given the magnitude of their reach, can be understood as one of the reasons for the need to change the positioning of companies and their relationship with the public. This is because society is increasingly looking for brands that are committed and engaged in social transformation. In other words, for companies, whether large or small, to be successful, it is essential to pay attention to social responsibility actions .
This means that in order to maximize economic development, the market must also ensure social well-being and minimize environmental impacts. According to a survey conducted by Union + Webster in 2019, 87% of the Brazilian population prefers to buy products or services from sustainable companies and 70% are also willing to pay more for this. Therefore, in order for companies to ensure the prosperity of their business in the long term, it is necessary to face the challenge of meeting the increasingly growing demand from society to contribute significantly to social, ethical and environmental issues.
The explosion in the use of social networks, combined with the change in consumer profile, which has become much more demanding over the last few years, has had a significant impact on companies – since their japan mobile database actions have gained more importance in the eyes of their consumers. Thus, as society becomes more informed, public opinion becomes more relevant and begins to directly influence business, forcing the market to look at issues that are pressing for the average citizen.
The high level of exposure suffered by companies, especially in digital media, given the magnitude of their reach, can be understood as one of the reasons for the need to change the positioning of companies and their relationship with the public. This is because society is increasingly looking for brands that are committed and engaged in social transformation. In other words, for companies, whether large or small, to be successful, it is essential to pay attention to social responsibility actions .
This means that in order to maximize economic development, the market must also ensure social well-being and minimize environmental impacts. According to a survey conducted by Union + Webster in 2019, 87% of the Brazilian population prefers to buy products or services from sustainable companies and 70% are also willing to pay more for this. Therefore, in order for companies to ensure the prosperity of their business in the long term, it is necessary to face the challenge of meeting the increasingly growing demand from society to contribute significantly to social, ethical and environmental issues.