Let's take the example of one of our co-founders' use of LinkedIn
Posted: Thu Feb 20, 2025 6:56 am
According to Forrester , 68% of B2B customers search for the solutions they need on search engines and social media . Social selling focuses on the latter.
Social selling refers to the tactic of first establishing one's business in the defined target market and then focusing on building relationships with client companies as the first step in selling. Today, this typically includes leveraging social networks such as LinkedIn , Twitter, Facebook and other networks that can share relevant content to attract potential buyers or nurture existing ones.
But there's a key difference between social afghanistan cell phone number list selling and marketing — the former focuses on building one-on-one relationships with prospects on these channels, while the latter is about broadcasting messages from one person to many others .
Here are the key elements of social selling:
A chart showing the fundamentals of social selling in B2B sales
Source
With a profile optimized to clearly speak to what we are building, he networks with prospects and influencers on a pre-understood basis. Adding “Making CRM human” to his profile hook helps to start the conversation.
An example of a LinkedIn tagline from the profile of Jeroen Corthout, founder of Salesflare.
But that's not all. He also actively shares sales-related content with his network to spark discussions about strategies - not directly selling what we do, but focusing on building contextual relationships.
Social selling refers to the tactic of first establishing one's business in the defined target market and then focusing on building relationships with client companies as the first step in selling. Today, this typically includes leveraging social networks such as LinkedIn , Twitter, Facebook and other networks that can share relevant content to attract potential buyers or nurture existing ones.
But there's a key difference between social afghanistan cell phone number list selling and marketing — the former focuses on building one-on-one relationships with prospects on these channels, while the latter is about broadcasting messages from one person to many others .
Here are the key elements of social selling:
A chart showing the fundamentals of social selling in B2B sales
Source
With a profile optimized to clearly speak to what we are building, he networks with prospects and influencers on a pre-understood basis. Adding “Making CRM human” to his profile hook helps to start the conversation.
An example of a LinkedIn tagline from the profile of Jeroen Corthout, founder of Salesflare.
But that's not all. He also actively shares sales-related content with his network to spark discussions about strategies - not directly selling what we do, but focusing on building contextual relationships.