How is data-driven marketing modernizing the industry?
Posted: Thu Feb 20, 2025 4:57 am
The research also brings the best practices of these professionals — which can serve as inspiration for your own company or agency to increase results.
They are:
1. They treat marketing creativity and data as “partners”
In these integrators’ companies, creative roles are becoming increasingly data-driven. The reverse is also true: data-driven israel mobile database are also becoming increasingly creative. And the two areas where this fusion has occurred most frequently are those related to customer experience and consumer insights.
First, let’s look at customer experience. This is a function overseen by people who think strategically and creatively to meet and exceed customer expectations. But today, data analytics can reveal customer intentions. It can also unravel interests that indicate pain points and unmet needs.
McKinsey found that integrators “mine” information continuously and tirelessly in search of these insights. This work is part of improving the consumer experience on a daily basis. This is different from what happens in companies that apply data analysis in a complementary way.
On average, integrators use four or more types of data-driven marketing techniques, both traditional (primary and third-party research, as well as focus groups) and data-driven (customer journey analysis, advanced analytics, and AI ). Non-integrators, on the other hand, use three or fewer tactics.
They are:
1. They treat marketing creativity and data as “partners”
In these integrators’ companies, creative roles are becoming increasingly data-driven. The reverse is also true: data-driven israel mobile database are also becoming increasingly creative. And the two areas where this fusion has occurred most frequently are those related to customer experience and consumer insights.
First, let’s look at customer experience. This is a function overseen by people who think strategically and creatively to meet and exceed customer expectations. But today, data analytics can reveal customer intentions. It can also unravel interests that indicate pain points and unmet needs.
McKinsey found that integrators “mine” information continuously and tirelessly in search of these insights. This work is part of improving the consumer experience on a daily basis. This is different from what happens in companies that apply data analysis in a complementary way.
On average, integrators use four or more types of data-driven marketing techniques, both traditional (primary and third-party research, as well as focus groups) and data-driven (customer journey analysis, advanced analytics, and AI ). Non-integrators, on the other hand, use three or fewer tactics.